ClassPass launches new Corporate Wellness program

Leading fitness sharing platform ClassPass has commenced the expansion of its business in the corporate wellness market, signing up inaugural customers including Google, Morgan Stanley, Facebook, Under Armour, Glossier, Etsy, Southwest Airlines and Gatorade.

Employees at participating companies will have access to ClassPass’ global network of over 22,000 partner studios operating in over 2500 cities across 18 countries, with premium partners including leading fitness studios such as Barry’s Bootcamp, Flywheel Sports, [solidcore], and CorePower Yoga; popular gyms like LA Fitness and Crunch; wellness experiences such as cryotherapy, massage and ECT; and a large library of on-demand audio and video workouts, which members can utilise from their homes, hotel rooms or any location of their choice.

Announcing the expansion, ClassPass Chief Executive Fritz Lanman stated “the ClassPass Corporate Program enables employers of all sizes to offer the world’s most extensive, one-stop fitness and wellness program to their employees worldwide.

“With this launch, it’s now also the best fitness program ever created for employers and their employees.”

ClassPass founder and Executive Chairman Payal Kadakia, added “health and wellbeing should be available to everyone. Leading employers realize that helping employees stay active helps them, too, by increasing productivity and improving employee attitudes towards work.

“We’re thrilled to be partnering with so many leading employers who realize that being good to their employees isn’t just the right thing to do; it’s great business as well. I am eager to partner with many additional thoughtful organizations in helping their employees pursue healthy lifestyles.”

Estimated to be worth US$48 billion, ClassPass sees that the corporate wellness market is highly fragmented and ripe for disruption. Seeing that most providers offer regional point solutions with limited offerings, forcing human resource teams to create patchwork wellness and fitness programs for their employees, ClassPass’ new offering will enable corporate HR teams to provide wellness benefits to their employees worldwide through one seamless offering.

Employees will be able to tap into ClassPass’ extensive global network in their home cities and anywhere they may travel.

In addition to being highly fragmented, most corporate wellness programs penalise employers for usage. In contrast, the ClassPass global corporate wellness program aligns employer, employee, and ClassPass incentives. ClassPass only makes money when employees utilise the service. Furthermore, the program enables employers to reward healthy behaviours (like going to a certain number of classes per month) with credits that employees can redeem for additional fitness or wellness experiences in the ClassPass network.

ClassPass offers its customers a one-stop-shop membership to the world’s largest network of fitness and wellness services. With over 22,000 partners in 2,500 cities worldwide, ClassPass connects members to a huge variety of experiences, including yoga, cycling, running, Pilates, HIIT, boxing, barre, strength training, dance, gyms, massages, spa services, cryotherapy, sport and videos.

Employers and HR teams can learn more about the ClassPass corporate wellness program by visiting corp.classpass.com

Images courtesy of ClassPass.