Australasian Leisure Management
Dec 31, 2013

Changes at Tix operations

Lasttix, the 'last minute' ticket distributors, is undergoing a series of branding changes, with a brand change to 'TIX', the updating of its FirstTix and LastTix channels, and the launch of its new MovieTix channel.

The new TIX service will also launch 'FastTix Fridays' in January, with tickets available during a three time window.

Enabling last minute ticket sales for events, Lasttix was launched in 2009.

At the time, then Chief Executive Christopher Plowman explained that for venues "looking for a channel to sell (tickets) without eroding yield and branding (they can be made) available on Lasttix for free."

The Lasttix website enables venues, Plowman explained to "take advantage of one of our many merchandising opportunities to let people know what they're missing out on ... and (venues) only pay when you sell a ticket."


http://lasttix.com.au

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