Business of Sport conference for Sydney

This year's Australian Financial Review Business of Sport Conference will look at key changes the consumption of sport, and sports media, brand alignment and the effectiveness of sponsorship.

To be held at the Sydney Cricket Ground on Wednesday 24th June, the conference will feature a top line-up of media, sports, marketing and advertising specialists. Confirmed speakers include:

• Bernd Loidl, Chief Executive, RedBull AIR Race;
• David Gallop, Chief Executive, NRL;
• Harold Mitchell, Chairman, Mitchell Communications (writer for The Age);
• Neil Maxwell, Director, Insite;
• Rob Clement, General Manager - Innovation & Best Practice, Australian Sports Commission;
• Brendon Gale, Chief Executive, AFLPA;
• John O'Sullivan, Chief Commercial Officer, Football Federation Australia;
• Rob Mills, Director, gemba Group;
• Ben Crowe, Director, gemba Group;
• Amanda Hutton, Manager, Product, Hutchison/3 Mobile; and
• Katrina Rathie, Partner (IP Lawyer), Mallesons.

The event also includes a keynote lunch on 'The Culture of Sport'.

Moderated by Ben Crowe, Layne Beachley and a panel of other top athletes and sporting business leaders will discuss the impact of off-field behaviour on the brand value of sporting codes and commercial sponsors.

The conference is organised in conjunction with Melbourne based sports marketing consultancy Gemba and is supported by Australasian Leisure Management.

For more information go to afr.com/home/events/BusinessOfSport/