Brisbane Roar partner with PR consultancy Trippant to drive community engagement and growth

The A-League’s Brisbane Roar has linked up with global communications consultants, Trippant, to support its off the field growth.

As part of the Roar’s desire to reconnect with its state-wide, national and international fanbase, Trippant will support the external communications efforts to share the club’s vision to rebuild and evolve into Australia’s top men and women’s A-League football teams - ultimately, reinvigorating and reinforcing their fans’ engagement and loyalty.

Announcing the partnership, Kaz Patafta, Brisbane Roar’s recently appointed Chief Executive, stated “Brisbane Roar FC is in a period of rebuilding. Trippant will help us tell that story as the team works tirelessly off the field to lay the foundations for our new vision for the club.

“We’re immensely proud to be steering this club back to where it should be, winning games and acting as a cornerstone for our local communities. We felt Trippant immediately understood the opportunity in front of us and its global reach and senior expertise provides us with the perfect partner to support our ambitious rebuild plans.”

Trippant Chief Executive, Tom Scott added “Brisbane Roar has a great history in the A-League, and our role will be in helping provide a strategic view and to help reengage stakeholders, businesses, and communities to bolster this great club as the pride of Queensland.

“We’re over the moon to be rolling our sleeves up and to be a part of this special journey.”

Trippant lists the Philadelphia Eagles and New Zealand Rugby as clients.

Trippant will be on hand to support the club’s communications and marketing personnel with senior advisory and consultation, as well as spearheading specific communications and community initiatives. It will allow Brisbane Roar to also tap into a global team of leading experts as the club continues to build its sense of purpose off the field, reintroduce fans, and generate greater commercial revenues.

In addition to Patafta’s appointment, Brisbane Roar also recently appointed Zac Anderson as Chief Executive.