Brisbane Fitness and Health Expo gains momentum

The Brisbane Fitness and Health Expo has continued to gather momentum ahead of its staging in October, with Fitness Australia's support adds to the weight of credibility building for the Expo, with confidence in the event growing as big name brands come on board.

Goodlife Health Clubs, with 44 gyms nationwide, are the first major fitness group to sign up and have secured some prime floor space along with promotional time on the Expo's main stage.

Expo organisers have also secured a partnership with the prestigious Brisbane BMW who will host the Expo's launch event at their luxurious Fortitude Valley showroom.

Media partnerships have also been sealed with Channel 9 Brisbane, Radio 4BC, Flex magazine and Muscle & Fitness magazine.

Jason Greenhalgh, Managing Director of Expo organiser Major League Marketing is delighted with the progress the Expo has made since it hit the market in late May, stating "the response from the industry has been really positive so far. There seems to be a genuine desire within the industry to create an expo of this type for Brisbane and there's no doubt that it will provide a real boost for the local health and fitness economy.

"We're talking with a lot of well respected brands at the moment and we're also working behind the scenes on our promotional plans to ensure the event is launched with a bang in the Brisbane market.

"I'm confident the Expo will have something for everyone, from the weekend fitness enthusiast, to the fitness fanatic, to those in the industry looking to network and do business."

The 2011 Brisbane Fitness and Health Expo will be held at the Brisbane Convention and Exhibition Centre on 15th and 16th October.

For more information call 07 3217 9347, www.brisbanefitnessexpo.com.au

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