Brisbane 2032 appoints senior Paris Olympics executive as Chief Commercial Officer

The organising committee for the Brisbane 2032 Olympic and Paralympic Games has announced the appointment of Francois-Xavier Bonnaillie as Chief Commercial Officer.

Bonnaillie, who has served as Senior Director of Partnership and Licensing for the Paris 2024 organising committee over the last five years, has held a number of senior global commercial and marketing roles, including serving nearly 25 years with International Olympic Committee (IOC) partner Procter & Gamble (P&G).

Bonnaillie will relocate to Australia following the Paris 2024 Games and will officially start his new role in November.

The hiring of Bonnaillie comes as Brisbane 2032 prepares to increase its commercial efforts for the Games, having set itself a $2 billion commercial revenue target.

Announcing the appointment, Brisbane 2032 Chief Executive, Cindy Hook advised “Francois-Xavier brings an impressive and broad international commercial background to the role, together with a unique understanding of the task ahead to raise significant sponsorship revenue for Brisbane 2032.

“I’m confident the success that Francois-Xavier and his team have delivered to the Paris 2024 organising committee will carry through to a new country, market and the Brisbane 2032 Games as we continue our commercial program preparations.

“I’m also pleased that we have attracted an executive with a proven track record of commercial success in business and within the Olympic and Paralympic movements. Francios-Xavier will be a great addition to my team.”

Looking forward to his new role, Bonnaillie noted “I have a fond connection with Brisbane, having travelled to the city for business many times.

“Over the years, I have seen significant growth take shape across the region and that was one of the main attractions in accepting the role.

“To have a leadership position in supporting the acceleration and commercial capacity for Brisbane 2032 is a rare and privileged opportunity and I’m looking forward to getting started.”