Banyan Tree Group rebrands and plans for new openings in 2024 

Independent, global hospitality company, Banyan Tree Group is marking its 30th anniversary in 2024 with a rebrand and new openings having a focus on China.

Banyan Tree Group is rebranding as Banyan Group to reflect its evolution into a multi-brand hospitality group. Having doubled its portfolio since 2019, the group now manages 12 global brands, 75 hotels and resorts, more than 60 spas and galleries and 14 branded residences across 22 countries.

Maintaining its momentum in 2024, Banyan Group plans to open new properties and residences in Cambodia (one), China (10), Japan (one), South Korea (two), Thailand (two), Vietnam (two) and Mexico (one).

Eddy See, president and Chief Executive of Banyan Group shared “this brand evolution reflects our portfolio transformation from a single luxury brand to the diverse offering we have today.

“Almost half of all countries we operate in carry a multi-branded presence, most of them high-growth travel destinations. With a keen eye on expansion, we’re seizing new opportunities with our distinct brands, designed to meet evolving traveller preferences and needs in these dynamic markets.”

Banyan Group will also align with the United Nations’ Climate Science-based Targets to develop a 2030 Sustainability Roadmap that addresses both environmental and human capital development in line with its founding ethos of ‘Embracing the Environment, Empowering People’.

Images. Credit: Banyan Group