Ayala Corporation athlete partnership delivers pole vaulting event to Philippines
Ayala Corporation, a renowned company with nearly 200 years of contributions to the Philippines, has via the Ayala Foundation, partnered with EJ Obiena - a Filipino track and field athlete and one of the world’s finest in the sport of pole vaulting - to bring a world-class pole vaulting event to the Philippines.
They joined forces with the MVP Sports Foundation (MVPSF), the sports development arm of the MVP Group, to make this vision a reality - placing the Philippines firmly on the global sports map, showcasing Filipino hospitality, and inspiring national pride.
The result - the Atletang Ayala World Pole Vault Challenge - set to take place on 21st September at the Ayala Triangle Gardens in Makati City, the nation’s financial district. The venue, a green oasis in the heart of the city, will serve as the perfect stage for an extraordinary street vaulting experience.
The competition will feature a stellar roster of the world’s top 20 vaulters from the United States, Europe, Asia, and, of course, hometown hero EJ Obiena. With a lineup worthy of any Olympic or World Championship final, the event aims to inspire the Filipino sports community and nurture the next generation of champions.
This collaboration represents what the future of athlete–corporate partnerships could be-ventures that go beyond endorsements to contribute to nation-building.
Currently ranked among the top five globally, EJ Obiena has maintained this elite position since 2022, reaching as high as number two. He has medaled multiple times at the World Championships and holds every national record in the Philippines as well as continental records across Asia. He remains the only Asian in history to break into the sport’s upper echelon, long dominated by Europe and North America.
More than an athlete, Obiena is also an exceptional scholar-having studied electrical engineering and immersing himself in the science and strategy of sport.
Visit worldpolevaultph.com for event details and updates.
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