Australian Taekwondo to unveil new brand identity at National Championships

Having undergone significant change over the last 12 months, Australian Taekwondo will be unveiling their new brand identity at the Australian Taekwondo National Championships being held in Brisbane at Nissan Arena from 1st to 2nd April, 2022.

Over 800 athletes are expected to compete in the event with Australian Taekwondo Chief Executive Heather Garriock enthusing “we're thrilled to unveil a new identity for our national event. Australian Taekwondo has undergone significant change over the last 12 months, focusing on modernising and professionalising to showcase a sport and martial art that everybody can enjoy. Having a solid identity for our marquee event is critical to this strategy and is an extension to our rebrand six months ago."  

The Taekwondo National Championships is a premier event on Australia's combat sports calendar and will be the first major Taekwondo event since the COVID-19 pandemic.

The event's highly anticipated ‘Friday Fight Night’ will see the best 16 Black Belts in Australia, consisting of eight women and eight men, sparring over two hours with four matches per hour.

Athletes from developing colour belt grades to the elite black belts will be competing, with ages ranging from eight to 60 years in the master's divisions.

"We're really delighted to have the opportunity to showcase Taekwondo to Brisbane," said Garriock.

"We welcome the Brisbane community to join us and experience everything that Taekwondo has to offer. The event provides the opportunity to see the best martial artists in Australia compete, from juniors to elite, and will showcase Taekwondo as a sport and martial art that enhances everything from self-discipline to physical fitness."

Brisbane Lord Mayor Adrian Schrinner encouraged residents to take up the chance to watch Australia's top taekwondo athletes in action and said that given taekwondo was an Olympic sport, holding the national championships in Brisbane was an ideal way of showcasing the city's fantastic sporting facilities as well as other attractions.

Lord Mayor Schrinner added "hosting events like this benefits Brisbane's cafes, restaurants, accommodation and tourist attractions because thousands of participants, officials, families and fans come to stay, play and spend time in our great city.”

The Australian Taekwondo National Championships will be an open entry sparring only event with participants competing at their current belt level.

The Australian Taekwondo Championships is supported by the Brisbane City Council via Brisbane Economic Development Agency (BEDA), New Balance, ProYou Business Advisory, Shogun Martial Arts, and the Australian College of Physical Education.

Spectator seating will go on sale in February via the Australian Taekwondo website. 

Image above Safwan Khalil Credit: Australian Taekwondo