Australian Open showcases best of the nation for international tourists

Mindful of how Australia’s recent bushfires having impacted inbound tourism to Australia, Tennis Australia and the Australian Open have been seeking to use the event’s global platform to, according to Tournament Director Craig Tiley, “show the world that Australia is still open for business, and for tourism.”

Speaking prior to this weekend’s finals, Tiley advised “yes, there are still so many areas affected by the terrible fires, and unfortunately that will continue for years to come. But this is a vast island continent and there are still many wonderful places and experiences untouched by the tragedy, and that are open for international visitors.

“Australia is Open branding will appear across the site, including on Rod Laver Arena, during the finals weekend, and we hope it’s something that resonates with viewers around the world. Come to Australia, we are open for business.”

Roger Federer, a leading figure in the Rally for Relief fundraising event before the tournament, has always been keen to promote iconic Australian experiences and encourage visitation.

Federer advised “I wanted to raise awareness and raise some money.

“To tell the people to still come and travel to Australia.”

Melbourne-born and actor Chris Hemsworth added “there’s only one thing I love more than tennis and that is Australia

“As you all know, Australia’s had an incredibly difficult time these past few months but thankfully, people from all over the world have been there to support us and help us get through it.

“Now we need your help again. We need your help to spread the word that Australia is Open … to all our friends across the globe, we miss you and we cannot wait to have you visit soon.”

Doing so will add to the tremendous collective spirit that helped the recovery process begin. The tennis family alone has raised more than $5.7 million this summer, helped by Rally for Relief, Aces for Bushfire Relief across all events, including the Australian Open and many other generous displays of support.

Stars including Roger Federer, Rafael Nadal, Serena Williams, Naomi Osaka, Caroline Wozniacki, Petra Kvitova, Alexander Zverev, Coco Gauff, Stefanos Tsitsipas and Australia’s Nick Kyrgios have not only donated individually but also participated in the pre-Australian Open exhibition that showcased both their passion for this nation - and inspired many others to offer generous support.

And the message that Australia is Open clearly resonates with that star playing group. As they showed off their best tennis, in Melbourne during the current tournament and at lead in events in Perth, Brisbane, Sydney and Hobart, many of the world’s top players have relished - and shared on social media - some famous Australian experiences.

From selfies with famous wildlife, to beach visits and days or nights enjoying signature restaurants, the fan favourites have made the most of their time in Australia.

Image: Australian Open branding at Melbourne Park now says ‘Australia is Open’.