Australia Zoo launches NFT project using world's greenest blockchain

Australia Zoo on the Sunshine Coast is launching an NFT (non-fungible token) project, creating a unique Australian wildlife themed NFT collection.

Aiming to help protect wildlife and wild places, the NFT collection is created on Algorand, the world’s first carbon-negative blockchain technology, and Australian technology startup Meadow Labs.

Celebrating the 20th anniversary of Australia Zoo’s Wildlife Warriors, the collection presents digital experiences by activating ubiquitous brands within the NFT arena, comprising a series of drops, each focusing on a different Australia Zoo Wildlife Warriors animal. The NFTs will be randomly generated, non deterministic, utility-driven and 100 per cent unique to the buyer (no duplicates).

Available globally, the NFTs can be purchased with fiat on-ramping via MoonPay. This will allow customers to buy cryptocurrencies directly from the bespoke webstore, simplifying the process and allowing NFTs to be accessible to everyone.

Introducing the concept, Australia Zoo’s Robert Irwin explains “at Australia Zoo, we’re always open to new ways that can help continue our Wildlife Warriors mission.

“Any innovation that can help our conservation efforts, particularly one that shares our vision of protecting the planet, is something we’re thrilled to support.”

“This green chain and new technology allows us a new avenue to continue to fight for the protection of our wildlife and wild places.”

Meadow Labs co-founder and Chief Executive, Martin Kelly, added “we’re really excited to partner with Australia Zoo in their first foray into web3 and their mission of fighting for the planet’s wildlife and wild places, one NFT at a time. This is an exciting example of what innovative brands can achieve when they open themselves up to the endless possibilities that web3 has to offer. This is just the beginning of a long term partnership to create an ‘NFT for good’ movement that builds on ensuring we all have a sustainable future.”

Image: Australia Zoo.