Austrade flags benefits of Woodhouse Adventure Park's diverse workforce

Austrade - the Federal Government's international trade promotion, investment and visitor attraction agency - has noted that while Australian tourism operators face ongoing workforce challenges, a potential solution could be "hiding in plain sight".

Austrade suggests that hiring staff from under-represented groups – including people who are neurodivergent or live with physical disability – could unlock a great source of talent.

To spotlight the role diversity plays in the adventure and attractions industry, Austrade have highlighted Woodhouse Adventure Park and its diverse workforce.

Woodhouse Adventure Park's 54-hectare site in the Adelaide Hills offers tube slides, frisbee golf, a maze, climbing walls and more than 20 other pursuits. There’s also accommodation on site.

About 20% of staff – or nine people – managing office admin and leading activities have lived experience of disability or are neurodivergent. One activity facilitator at Woodhouse, Matt, is legally deaf and uses hearing aids. At least eight Woodhouse employees are neurodivergent.

This inclusive recruitment brings many benefits, says Business Development Manager Sally Smith. And fewer workplace adjustments are necessary than some employers might think.

Smith advises “we have staff with ASD (autism spectrum disorder), ADHD (attention-deficit/hyperactivity disorder), dyslexia, dyscalculia, OCD (obsessive compulsive disorder) and sensory processing disorders.”

Scouts South Australia runs Woodhouse, and the Scouts ethos drives this inclusive recruitment. However, the advantages are clear for all businesses, Smith says adding the benefits include:

• people living with disability have higher retention rates than other workers and longer tenures

• having people with disability on staff can foster a tight-knit team spirit

• all staff improve their ability to connect with a diverse range of visitors and guests

• staff who are neurodivergent often have creative solutions.

Austrade advise that people with disability in Australia have a labour force participation rate of just 53.4% (Source: Australian Bureau of Statistics (ABS) 2019, Disability, Ageing and Carers, Australia: Summary of Findings, 2018). Many want to work more than they do and are available to start.

Woodhouse works hard to be supportive of staff and flexible with training and roles. In response, staff stay for years and show extreme loyalty. While many are casual employees, Director of Outdoor Education Steph Tite describes the team as ‘like family’.

Activity facilitators often leave to work overseas as ski instructors or camp leaders. They know Woodhouse will do its best to welcome them back on their return. Staff respond by giving the adventure park lots of notice before leaving.

During COVID, says Smith, Woodhouse had to adapt quickly. There was a ban on school camps, more than half of its business. Staff were essential to pivoting the business 100% to the tourism market. They packed picnic baskets and did many other tasks outside their core job descriptions.

Smith adds “we didn’t lose any staff during COVID. Because of this, we’ve been protected from the skills shortages many others in the industry have faced.”

Some neurodivergent people refer to certain enhanced traits as their ‘superpowers’. Smith and Tite have both found this with Woodhouse staff members with autism. These staff bring their own strengths to the team.

One staff member with autism blossomed as an activity facilitator. However, their attention to detail meant they were also ‘amazing’ at planning, risk assessment and documentation.

One of Woodhouse’s activities had long been run by an outside provider. Through research and innovation, this staff member found a way to bring the activity in-house. They now focus on project work.

Woodhouse is fully supportive of staff who are neurodivergent or live with a physical disability.

Some 18% of Australians (or 4.4 million people) have a disability. (Source: Australian Institute of Health and Welfare, ‘People with Disability in Australia’ web report, last updated 5 July 2022.)  So, any tourism business with a diverse workforce better reflects the diverse community it serves.

Director of Outdoor Education Steph Tite shares “Kids coming through our doors with ASD and ADHD relate so much better to our staff who are living with neurodiversity.”

Working with neurodivergent colleagues can teach neurotypical staff extra personal skills and different approaches to thinking.

The Woodhouse team is inclusive in other ways. Some staff identify as LGBTQIA+ and staff range in age from 15 to 75 years.

“We are proud to mirror the diversity of visitors and guests we welcome” says Smith.

Many potential employers worry they won’t be able to properly accommodate staff members living with disability or neurodiversity. Smith and Tite have some handy tips.

• Let staff know that you’re open to hearing their opinions. They will let you know the workplace adjustments they need.

• Have regular training, and support staff with extra training where needed. It takes more time but means more competent staff and a better customer experience.

• Roster new staff with an experienced colleague, to mentor them until they’re comfortable working alone.

• If someone prefers a structured to a flexible environment, consider them for tasks with non-negotiable rules. This might be something like policies around safety.

• Don’t sweat the small stuff. At Woodhouse, some staff with sensory issues don’t like how uniforms rustle or feel against their skin. The park’s choice and flexibility of uniform garments helps with this. Provided staff look neat and tidy, they can make minor alterations.

Smith and Tite say they’ve loved seeing colleagues grow in confidence in their Woodhouse roles and add “Even as a not-for-profit organisation, we need to be financially viable.

“Our staff do need to deliver a great experience for our visitors and guests. But by listening and adapting to all our staff’s needs, we have a happy and loyal workforce. This gives our customers and the business continuity.”

Building a secure and resilient workforce is a priority of THRIVE 2030, Australia’s national strategy for the visitor economy.

People with disability have a valuable contribution to make to your tourism business. The Australian Government offers free resources to help employers find staff for under-represented groups including people with disability.

JobAccess provides free and expert support to help remove barriers to employing people with disability. It coordinates and funds workplace adjustments, support and training to get your workplace ready and help an employee with disability work more productively or safely. Not all employees with disability will require adjustments, but if they do, JobAccess can help manage the process from start to finish, including arranging a free workplace assessment.

With a diverse range of backgrounds and experiences, the JobAccess team offers expertise across a range of specialist fields including:

• disability and mental health

• training and recruitment

• workplace adjustments

• occupational therapy.

Most importantly, they are passionate about what they do, and want to help more Australian employers reap the rewards of an inclusive workplace.

THRIVE 2030 is Australia’s national strategy for the long-term, sustainable growth of the visitor economy.

More information on Woodhouse Adventure Park