AudienceView clients to offer ticket insurance to customers

Events and entertainment e-commerce software provide AudienceView has joined with JMM at Lloyd's of London in an international partnership that will allow AudienceView clients to offer ‘inability to attend’ insurance to their customers.

With JMM's SecureMyBooking.com ‘inability to attend’ insurance currently offered to the customers of AudienceView clients Ambassadors Theatre Group (ATG), The Ticket Factory and Capital FM Arena, customers who purchase tickets through e-commerce platforms operated by AudienceView clients are able to opt in to ‘inability to attend’ insurance during their ticket purchase journey. The insurance enables customers to obtain a refund if they cannot attend the event for a number of reasons, including personal illness, severe weather disruption, delays to scheduled transportation and event cancellation.

Introducing the initiative, AudienceView Chief Executive Mark Fowlie explained “AudienceView is always looking for new and innovative ways to deliver added value to its clients.

"For several years now, JMM's ticket insurance has provided peace of mind for customers of some of our largest UK clients. We are delighted to be extending this service offering to customers of our worldwide clients so that, for a nominal price, they are insured for missing an event due to certain unforeseen circumstances."

JMM Managing Director Julian Berry added “we are pleased to be offering ticket insurance to AudienceView clients around the world through our extended global partnership agreement.

"The early success achieved with AudienceView clients ATG, The Ticket Factory and Capital FM Arena has been beneficial for all parties, especially the customers who find themselves in unexpected situations and unable to use their event tickets."

Based next to Lloyd's where its insurance products are underwritten, JMM has been writing ‘inability to attend’ insurance and other products for sports, entertainment and leisure since 1994.

For more information on AudienceView click here to view their entry in the Australasian Leisure Management Supplier Directory. 

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