ASICS aims to empower women to prioritise their health and fitness

Performance brand, ASICS, is launching its mission to 'move every mind' in order to address exercise inequality and to empower women to prioritise their health and fitness, even if they only have 15 minutes to spare in a day.

This mission comes in response to the ASICS State of Mind Index which uncovered a gender exercise gap, with the research indicating women are exercising significantly less than men, and as a result are potentially missing out on the positive mental and physical benefits that exercise brings. The research also showed that it only takes 15 minutes and nine seconds of movement to experience a positive uplift in mood.

As a next step, ASICS is launching a global live study, the move every mind mission, to better understand the social and environmental barriers preventing women from exercising and what needs to be done to help them to move freely.  As part of the global live study, ASICS hopes to create a global community, bringing together thousands of women and men to share their stories and views on what they think needs to be done to tackle exercise inequality.

In Australia, there was a disparity of nine points between men (66/100) and women’s (57/100) State of Mind, which is the second largest disparity between genders out of the 16 countries that were surveyed. Additionally, the research found that there was a disparity of 60 minutes per week between men and women’s level of activity, which is also the second largest disparity between genders.

To support women further in this mission, the brand has launched the new NAGINOTM collection, designed by women for women. This collection has been purposefully crafted to inspire body confidence and enable women to run, train or move freely and undistracted.

Simone Bushnell, General Manager Marketing at ASICS notes “At ASICS we believe in the positive power of sport and movement – that it can transform us individually and as a community, that it can uplift our mind and bodies. Our research shows that a gender exercise gap persists, and we are passionate about creating a global community through the move every mind mission, bringing together thousands of women and men to share their stories and views on what they think needs to be done to tackle exercise inequality.

“We hope that our mission to move every mind will empower women to prioritise their health and fitness, even if they only have 15 minutes to spare in a day. We’re truly excited to see the positive impact this will have on women’s lives.”

ASICS Global State of Mind Index – Australia Results:

• Australia was rated 65/100 by level of activity vs Global 68/100

• Global’s highest State of Mind was for Baby Boomers, who received 67/100, however Gen X was the most active generation with 55%.

• Across Australia and Globally, most people surveyed thought 30 minutes of exercise is the minimum amount required to experience uplift, but ASICS research proves that 15 minutes is actually all it takes.

• Australia’s collective State of Mind score is 62/100 - Ranked 12th out of 16 markets surveyed

• In Australia, a disparity of 9 points exists between men (66/100) and women’s (57/100) State of Mind – which is the 2nd biggest disparity between genders.

• Hobart and Gold Coast both ranked as the Australian cities with the highest State of Mind ranked 67/100

• The Australian population does 140 minutes of activity a week - Ranked 13th out of 16 markets surveyed

• A disparity of 60 minutes between men and women’s level of activity has been found in Australia – which is the 6th biggest disparity between genders.

• Walking is the most popular activity in Australia (65%), followed by cardio training (14%) and other sports (14%)

To find out more and get involved in ASICS global community, sign up here and ASICS will be in touch to hear your story.

The NAGINO™ Collection is available now from ASICS and selected Rebel stores. Until 15th June 2023 any NAGINO™ piece purchased at rebel puts you in the running to win a Week of wellness at a 5-star health resort (must be a rebel active member).

To shop the new collection or find out more, visit: www.asics.com/au/en-au/

Image. NAGINO™ Collection available now from ASICS