ASCTA adopts new identity as SWIM Coaches and Teachers Australia

Aiming to remain at the forefront as leaders in the ever-changing aquatic industry, the Australia Swim Coaches and Teachers Association (ASCTA) has announced a rebranding and evolution into a new and exciting identity.

The association will now be known as Swim Coaches and Teachers Australia (SCTA).

Explaining the rebrand, SCTA President, Joanne Love stated “the stylised ‘swim’, currently incorporated into the Swim Australia™ logo will be the consistent theme across everything we do.

“The objective of the rebranding is to ensure that the ‘SWIM’ logo is instantly recognised and associated with everything SWIM Coaches and Teachers Australia does.

“This includes our highly successful SWIM Safer Week, our newly established SWIM Jobs Victoria project - to recruit, train and place 280 swim teachers into employment, the charitable SWIM It Forward fundraising campaign, our national conference SWIMCON, and our recognition programs for SWIM Coaches and SWIM Teachers.”

ASCTA was originally known as Australian Swim Coaches Association (ASCA) when first formed over 50 years ago. In the 1990s Swim Teachers were added to the name and included in their core purpose. Swim Schools were also added under the Swim Australia™ brand and more recently the organisation have been using both the ASCTA and Swim Australia branding.

Life member Laurie Lawrence is excited by the re-branding and the opportunities it brings for the organisation.

Lawrence advised “as a proud life member, I’m delighted to have contributed to the success and evolution of ASCTA. I’m impressed with the passion and professionalism displayed over the past few years and where it’s heading. The new name and branding is fresh and fun. I love it.”

SCTA Chief Executive, Brendon Ward added that the new branding allows the entity to evolve and engage their swimming community of almost 50,000 people with a unified and consistent identity.

Ward added “dual branding served the organisation well for more than two decades. This is an opportunity to consolidate our brand, inspire our community to create lifelong swimmers who thrive and succeed, and reaffirm our status as the peak body for swim schools, coaches and teachers.”

The new SCTA brand is being this week at the Australia Age National Titles in Adelaide.

Image: SCTA Chief Executive Brendon Ward and Swim Australia Executive Officer Gary Toner introduce the new branding.