Artesian Hospitality announces partnership for Boost Mobile Gold Coast 500

Queensland hospitality group, Artesian Hospitality, is expanding into new entertainment spaces and has today announced its partnership with Boost Mobile for the Boost Mobile Gold Coast 500.

Artesian Hospitality - the team behind Gold Coast establishments Cali Beach Club, Surfers Paradise Pavilion and White Rhino - is gearing up for a five day activation of events that will carry supercar drivers, team members and punters from the track to the cityscape.

The Boost Mobile Gold Coast 500 is widely regarded as the Supercar Championships’ biggest party, attracting over 200,000 punters for a three-day celebration of fast cars and impressive entertainment line-up.

Artesian Hospitality’s founder and managing partner, Matthew Keegan, said the partnership was a natural extension of the company’s ‘good times’ philosophy.

Keegan notes “we found a synergy in our celebration of good times on the Gold Coast. From rooftop beach club to our waterfront pavilion, our venues offer the ultimate Gold Coast experience to continue the supercar party off-track.”

The GC500 partnership is the second in a range of strategic off-site activations being undertaken by Artesian Hospitality as the company continues its pursuit of new markets to deliver its winning formula for day-to-night experiences.

Off the back of Artesian’s successful debut festival partnership with SPRINGTIME earlier this year, the company has secured a second festival gig with home grown Queensland festival, Grass is Greener.

After several years of tourism disruptions, Keegan advised the company was delighted to be joining forces with key events that are once again reigniting the Gold Coast’s pole position on the map for domestic and international tourist markets.

“The Gold Coast is widely regarded as Australia’s lifestyle mecca, and it's in large part due to the diversity of events we play host to - from supercars through to world class music acts, sporting events, art, culture and fashion,” he said.

“Artesian’s venues are woven into the fabric of the Gold Coast experience, and we feel these partnerships offer the opportunity for more visitors to share in the excitement of our venues.”

In its first year of operations, Artesian’s $10 million Cali Beach Club welcomed more than 500,000 visitors.

Cali Beach Club will conclude the Boost Mobile Gold Coast 500 festivities, hosting the official Afterparty on Sunday 30th October, featuring a line up including multi-Platinum selling artist, ILLY and Australian rapper, Masked Wolf.

Jason Haynes, General Manager of Boost adds “Cali Beach Club is the perfect venue for Boost Mobile to join forces with to celebrate the Boost Mobile Gold Coast 500.

“It will undoubtedly be the number one venue to spend the day, and night, at the end of October, and we can’t wait.”

Final tickets to the Cali Beach Afterparty featuring Illy and Masked Wolf and reservations across the GC500 weekend are available via www.calibeach.com.au

Image top: Boost Mobile Gold Coast 500 Afterparty; Image above: Artesian Hospitality’s Cali Beach Club