AI-powered retention platform Keepme secures US$1.7 million investment

AI-powered sales and marketing platform Keepme has announced that is has secured an initial round of $1.7 million in funding that will be used to support product development and business growth.

The announcement, which also sees two new board members and a new Director join the UK-based company, follows Keepme having added new customers - including Styles Studios Fitness and Atmosphere Health & Fitness Club - during the challenges resulting from the Coronavirus pandemic. Providing operators with extensive insights, suggested actions and the tools to drive measurable improvements, Keepme has also been able to evolve their offering over the last few months with the release of v2, including insights and tools for membership sales as well as retention, supporting operators through every step of their customer life cycle.

This recent success over the lockdown period has also seen new editions to the Keepme team with Dan Tagliere and Natasha Foong joining the Keepme board and Amanda Hart joining as Director of Customer Success.

Both Tagliere and Foong join with a wealth of knowledge between them.

Tagliere has spent the last 15 years building a highly successful property and investment business, Macau Land Developments, and has held C-Suite Level positions for the likes of UBS and Marriot International.

As the co-founder and Managing Partner of IncuVest Pte Ltd, Foong has over 30 years’ experience in Business Planning, Entrepreneurship, Venture Capital, and Management Including being the founder of Singapore’s first budget airline.

Hart joins Keepme with over 25 years’ experience in the fitness industry having worked for the likes of Fitness First, Soho Gym’s and The Gym Group in various Business Development, Operations and Senior Management roles.

She joins Keepme as their newly appointed Director of Customer Success and will be responsible for the implementation and delivery of the platform at customer sites. Along with managing the support function, Hart will play a key role in working with customers to understand how they use Keepme, and ensuring it meets their ongoing requirements.

Commenting on the how the business has developed in the current climate, Keepme founder and Chief Executive, Ian Mullane (pictured above) explained “despite the challenges of this lockdown period, Keepme has seen some great successes and continued to grow. The investment will allow us to invest in the resources to continue our development that has seen us gain customers in eight countries in the last 12 months.

“I’d also like to welcome our newest board members Natasha and Dan as well as Amanda to the Keepme team. Between the three of them they have a wealth of knowledge that will be invaluable for us in this exciting next phase of our development and I look forward to having them on board with us.”

Click here to contact Keepme via their entry in the Australasian Leisure Management Supplier Directory.