Australasian Leisure Management
Aug 10, 2017

AFL on target to break 6.5 million attendance record

During a highly-successful year the AFL is on track for its best season ever as it closes in on the 6.5 million attendance record.

Earlier this week, AFL confirmed this year’s current attendance numbers were looking likely to smash the 2011 record figure of 6,525,071.

Referring to current trends, an AFL spokesman has advised that additional 200,000 fans are likely to attend this year compared with 2016.

As reported by The Australian, Essendon, which plays at the 53,000-capacity Etihad Stadium has this year been the AFL’s biggest draw this year, replacing Collingwood and Richmond who had been the game’s biggest draws in the previous two seasons.

The Bombers, who have attracted 863,226 people to their 18 games this season, are on track to bring in more than one million fans this year, at an average of almost 48,000 - a 31% rise on 2016.

Last year’s leaders, Collingwood, brought in 972,219 supporters, an average of 44,192 per game.

Commenting on the resurgence of the club, which had been severely impacted by doping sagas over recent seasons, Essendon Chief Executive Xavier Campbell told The Australian “the passion and resilience of this supporter group can never be underestimated. They continue to show that they are the best in the business, they care so much about this team and club, and it’s a privilege for all of us to play for them and have them behind us.”

By contrast, the NRL has seen a 2.5% drop in attendance from last season, with an average crowd of 15,117.

Image: Essendon's 2017 season launch.

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25th August 2016 - AFL 2016 MEMBERSHIP DATA SHOWS HAWTHORN AS THE BEST SUPPORTED CLUB

24th March 2016 - MCG OFFERS WORLD-CLASS CONNECTIVITY TO AFL FANS 

29th January 2016 - ESSENDON FINED $200,000 AFTER PLEADING GUILTY TO WORKSAFE CHARGES OVER SUPPLEMENTS PROGRAM

13th January 2016 - AFL PLAYERS’ ASSOCIATION HEAD SAYS ESSENDON PLAYERS VICTIMS, NOT PERPETRATORS

12th January 2016 - COURT OF ARBITRATION FOR SPORT UPHOLDS AFL PLAYER BANS

4th January 2016 - AFL CLAIMS MASSIVE GROWTH IN PARTICIPATION IN 2015 

3rd September 2015 - AFL ACCUSED OF ‘DECEPTIVE CONDUCT’ DURING ESSENDON SUPPLEMENTS SAGA

27th August 2015 - AFL ANNOUNCES RECORD CLUB MEMBERSHIP FIGURES

3rd March 2015 - RESEARCH REVEALS THE SOCIAL VALUE OF A FOOTBALL CLUB 

22nd August 2014 - AFL PUTS THE FOCUS ON FANS  


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