AFL launches colours, logo and guernsey for new Tasmania Devils teams

The AFL has launched the name, colours, logo and foundation guernsey concept for its new Tasmanian team at simultaneous events in Devonport and Melbourne.

Set to enter the competition in 2028 with a new stadium in Hobart likely to be ready by the following year, the new team, to be known as the Tasmania Devils, will wear green, yellow and red, with their guernsey to feature a map of Tasmania at its centre with a red ‘T’.

All three elements have long been associated with Australian rules football in Tasmania, and they have been formalised as the club moves towards entering the AFL competition.

Speaking at the main launch event in Devonport, Tasmania Football Club Chair, Grant O'Brien advised “today is a special day, one we have waited a long time for - and one we will remember for a long time.

"Your club has been blown away by the community support shown at Monday night's launch events.

"It has been a truly special moment in our state's football history with thousands of Tasmanians joining in the cheers and tears as we, together, unveiled our club."

While the Devils name had been expected as the team brand, its use has been subject to negotiations with Warner Bros over the right to use the name given the USA-based entertainment giant owns the rights to Tasmanian Devil character.

Following earlier reports that Warner Bros, were not willing to allow the Tasmanian club to use it, a joint statement issued by the company and the AFL states that has been resolved.

The statement advised "Warner Bros Discovery and the AFL have come to an amicable agreement and look forward to seeing footy fans across Tasmania support the AFL's newest football club, the Tasmania Devils.

"The 'Devils' will no doubt be a club that unites the state and showcases the best of Tasmania."

O'Brien said the Devils brand represented Tasmania's "proud, tough, determined" characters, noting “characters that are feisty and will fight for their survival in a uniquely Tasmanian way.

"Our Tasmanian Devil is a free spirited, powerful, and authentic identity.

"We call this Devil 'The Wild'."

Images: The Tasmania Devils AFL team foundation guernsey design (top, credit: Tasmania Football Club/Solstice Digital) and the guersney on display at last evening's launch event (below, credit: Nigel Benton).