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Aug 30, 2016

AFL extends partnership with car maker Toyota

Sport / Marketing

Japanese car manufacturer Toyota has extended its long-running partnership with the AFL with a new three year naming rights deal.

The extended sponsorship sees Toyota retain its position as the AFL’s premier partner for the 2017, 2018 and 2019 seasons.

Toyota has served as the naming sponsor of the AFL Premiership for the past 13 years and will continue to support the league’s Good for Footy youth campaign as part of the extension. Good for Footy has raised over $3 million for the sport at grassroots level, and a record $574,305 in 2016.

Welcoming the deal, AFL Chief Executive Gillon McLachlan stated “Toyota is a highly-successful values-driven organisation that is determined to be the best and has been a fantastic partner for the AFL in our efforts to grow our game.

“Our partnership has been great for Australian football and for Toyota and we hope to work together long into the future.”

Toyota has served as the AFL’s premier partner since 2004, when it replaced Carlton and United Breweries. Toyota signed its last extension with the league in March 2014.

Financial terms of the agreement were not disclosed, although the league said the deal “ranks among the biggest sponsorship deals in Australian sport”.

25th August 2016 - AFL 2016 MEMBERSHIP DATA SHOWS HAWTHORN AS THE BEST SUPPORTED CLUB 

24th March 2016 - MCG OFFERS WORLD-CLASS CONNECTIVITY TO AFL FANS

4th January 2016 - AFL CLAIMS MASSIVE GROWTH IN PARTICIPATION IN 2015

27th August 2015 - AFL ANNOUNCES RECORD CLUB MEMBERSHIP FIGURES

18th August 2015 - AFL ANNOUNCES RECORD-BREAKING $2.5 BILLION TELEVISION DEAL

3rd March 2015 - RESEARCH REVEALS THE SOCIAL VALUE OF A FOOTBALL CLUB

22nd August 2014 - AFL PUTS THE FOCUS ON FANS

5th July 2011 - TOYOTA EXTENDS AFL SPONSORSHIP IN LARGEST EVER DEAL 

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