Advance Fitness launches new franchise concept

Advance Fitness have launched a new franchise concept in which the goal is to offer a full range of fitness services under one roof with options to suit all budgets and fitness levels.

Following a successful marketing business assisting the fitness industry, the founders of Advance Fitness turned their passion and brand into a 24/7 ‘full-facility’ fitness concept. Their aim has been to provide exciting full-facility gyms offering world-class strength and cardio training equipment, plus a huge range of exciting group fitness classes. They also offer premium training services including Boot Camp and Personal Training. 

The Advance Fitness Squad have seen solid growth since their first gym opening in 2011. Now with six existing gyms - two in New Zealand and a further four in Australia - they’re ready to expand their footprint and give even more people the opportunity to enjoy the benefits of an active and healthy lifestyle.

Advance Fitness’s streamlined conversion strategy and industry knowledge has enabled the conversion of existing or failing gyms under the Advance Fitness brand name. The business was founded by Tash and Clayton Sinclair who built the business from the bottom to the top. With a combined total of 40 years in the fitness industry, they have perfected their gym business model, working tirelessly to grow the Advance Fitness 24/7 gym concept and to refine the brand’s mission into what it is today. 

Clayton Sinclair, founder of the franchise business is excited about their franchise launch, commenting “the goal is to offer a full range of fitness services under one roof - with options to suit all budgets and fitness levels.  

"We want to provide a place where the whole family can work on their fitness goals. With more to choose from, members can try new things and keep their training fresh. By maintaining the ‘fun’, members keep training, keep getting results and keep returning.” 

Advance Fitness aim is to offer a fun, friendly and comfortable place to workout for members – a gym where no one will ever feel judged or intimidated. As part of their initial growth plans, the team partnered with franchise experts, DC Strategy to build their foundations and prepare for expansion. 

They’re now searching for fit and outgoing franchisees enthusiastic about providing outstanding customer service, to own and operate new and converted gyms across the country. Franchisees will be expected to work in the business as committed owner-operators and be present in the day-to-day operations.

Sinclair added “we are firm believers that there is a growing future for full-facility gyms, but main growth will continue to be ‘groups’ or franchises. Current growth trends would suggest that consumers value known brands more than ever.

"It is our observation that franchise gyms are more attractive to new buyers as new operators feel more confident with the support. Therefore, we have taken the next step and established Advance Fitness as a full-facility 24/7 gym franchise system."

For more information go to www.advancefitnessfranchise.com.au 

Main image shows Advance Fitness Boot Camp,Shepparton, Victoria