A-Champs expands global reach with appointment of Australian distributor

Barcelona-based A-Champs, creators of the world renowned ROX and accompanying ROX Pro Smart Training Assistant, have announced the appointment of an Australian-based distribution arm, ROXPro ANZ.

Aiming to serve the local market initially, with a long-term view of managing the Asia Pacific region as the business expands, ROXPro ANZ is already building relationships with sporting organisations interested in gaining a competitive advantage through the connecting of physical and mental speed.

This has already resulted in ROXPro ANZ forging domestic partnerships with Tennis Australia, Squash Australia and Table Tennis Victoria, with ROXPro ANZ Chief Commercial Officer, Darren Hewitt confident of further growth.

Looking forward to the potential in this market, A-Champs founder and Chief Executive, Kilian Saekel stated “Darren and his team bring a wealth of knowledge and experience to the global setup at A-Champs, not just in the fitness industry but from a growth marketing perspective also.

“We are excited at the prospect of developing a strong market presence in Australia and the Asia-Pacific region and feel confident that the product will resonate with a varied audience of fitness experts, elite teams, gym enthusiasts and home fitness participants alike.”

Enthusiastic about his decision to partner with A-Champs, Hewitt added “I’ve been in the fitness industry for close to two decades, and I believe that the ROX are an absolute game-changer when it comes to improving performance and training output.

“You only have to look at the fact that the ROX Training Program was backed by the ASICS Tenkan-Ten growth accelerator to know that Kilian and the A-Champs team have developed something very special.

“The inclusion of vibration, to accompany both light and sound, to create all-round sensory experience and aid cognitive motor development, was the sealer. I see so many ways in which the ROX can benefit an individual, whether they are an athlete, a rehab patient, a child or even a grandparent.”.

ROX Pro uses a mix of coloured lights, vibrations and sound in order to stimulate the brain. Research has shown that this technology, used in sports training, can improve reaction time, speed, focus, decision making, concentration and memory of athletes. Furthermore, the same technology used in rehabilitation, via the balance feature ‘UPala’, has been shown to increase the therapeutic effectiveness of your treatments by making rehab sessions more enjoyable and functional.

The ROX ‘pods’ are controlled through a mobile application. Pro-level drills are loaded, with a function to track single-player and team performance.

The pods light up in a range of different colour combinations. Light, sound and vibration levels are adjustable via the app to create a host of training objectives. The speaker specifically presents unique audio alerts of both buzzer and bell sounds, with planned upgrades to expand upon the range of audio sounds.

The ROXPro ANZ website is currently offering Free Shipping Australia-wide on all orders.

Click here to contact ROXPro ANZ via their Australasian Leisure Management Supplier Directory listing.