WTTC’s Hotel Sustainability initiative reaches significant milestone

The World Travel & Tourism Council's Hotel Sustainability Basics - the global initiative helping hoteliers on their first steps to improve their sustainability ratings - has reached a significant milestone with over 1,700 hotels verified across 70 countries worldwide.

This independent global sustainability verification programme, overseen by internationally recognised verifiers Green Key and SGS, empowers hotels of all sizes to follow a 12-step programme aimed at reducing carbon emissions, promoting nature conservation, and ensuring local communities benefit from the hotel's operations.

In her speech at ITB Berlin, WTTC President & Chief Executive Julia Simpson celebrated the achievement and highlighted the commitment of the industry towards a more sustainable future. Basics is a key pillar to making hotels more sustainable and giving the public an at-glance verification.

Hotels groups from major tourism destinations such as France, China, Mexico, India, Germany, South Africa, Philippines, and Norway, among many others, have joined the groundbreaking initiative.

Major hotel brands which have now adopted ‘Basics’ include Jin Jiang, one of the world’s biggest hotel groups with more than 10,000 hotels, European hotel giant Louvre Hotel Group, Choice Hotels, and Radisson Hotel Group.

During its inaugural year, Hotel Sustainability Basics also gained endorsements from destinations worldwide, including the Caribbean, Mauritius, Colombia, UAE, Azerbaijan, Mexico, and Ecuador.

Other major tourism brands joining the initiative include adventure travel specialist Intrepid, British Airways Holidays, HBX Group, WebBeds and Abercrombie & Kent.

Simpson noted “Our goal is to have a globally recognised trademark that shows customers at a glance, that a hotel is supporting the planet by saving energy, cutting plastics, protecting nature, and supporting their local community. It is a win win.

“We launched the scheme only a year ago and the uptake has been incredible. 70 countries have signed up with over 1700 properties verified with a long waiting list. It will bring lasting change.

“I would like to thank Glen Mandziuk at the Sustainable Hospitality Alliance, Randy Durband at GDST, along with our partners at the Azerbaijan Tourism Board for providing the intellectual rigour and drive to make this happen.”

WTTC is committed to leading the charge in sustainable Travel & Tourism, following the demand of the industry, to further advance their work on globally aligned sustainability indicators, hand in hand with the Sustainable Hospitality Alliance.