Australasian Leisure Management
Sep 12, 2021

Western Australian Government announces Aventuur as preferred developer of Perth surf park

Global surf park developer and investor Aventuur, Inc. has today been announced by the Western Australian Government as the preferred proponent to deliver an integrated surf park development in Perth.

Aventuur’s $80 million proposal was selected via a competitive bidding process undertaken by the Western Australian Government, with the involvement of departments and agencies across tourism, sport, lands, planning and transport.

The next-generation surf park will be the largest in the Southern Hemisphere, sitting on a 5.7-hectare site at Prinsep Road in Jandakot, adjacent to the Kwinana Freeway and the Cockburn Train Station.

Featuring a Wavegarden ‘Cove’ surfing lagoon, boutique surf hotel, health and wellness centre, co-working offices, functions and events spaces, performance academy, beach club and restaurants, the integrated development will provide Perth with an innovative surf sports, recreation, leisure and entertainment hub just a short drive south from the CBD.

The development will include a Wavegarden ‘Cove’ surfing lagoon, a 100-room boutique hotel, co-working and creative office space, functions, conferencing and event spaces, a surf coaching academy as well as a beach club, bars and restaurants, providing innovative surf sport, recreation, and entertainment hub just a short drive south from the Perth CBD.

Announcing that the proposal will now progress to the next stage of negotiations, with any future development subject to relevant planning and building approvals, Western Australian Minister for Transport and Planning, Rita Saffioti stated “we are now a step closer to making it a reality.

“We have worked hard to create this amazing opportunity.

“This project will encourage people into the area, creating a new unique WA tourism destination while supporting local jobs.”

The team developing the surf park is headed by Perth-based Andrew Ross, Aventuur’s Chairman and Chief Development Officer.

Ross, who was the founder and former Executive Chairman of the company that developed Australia’s first surf park in Melbourne, which also features Wavegarden ‘Cove’ technology, commented “we’re incredibly excited to have won the bid to build a world-class surf park in Perth. This moment has been almost a decade in the making for me. To bring a surf park to my hometown has always been my dream, and I’m stoked it’s now becoming a reality.

“Surfing is a deeply ingrained part of Perth’s beachside culture, but access to consistent, high-quality waves is limited, and marine hazards can be intimidating for newcomers and beginners. Our surf park proposal will overcome these challenges, as well as providing opportunities for tourism, active recreation, sports development, and the creation of jobs.”

“From years of consumer research, and after looking at numerous site options, we know Perth is only able to support one commercially viable surf park. The WA State Government deserves a lot of credit for facilitating a competitive process to objectively achieve the best result possible for the local community, but also for the environment.”

“The decision to choose Aventuur to build Perth’s surf park will see the latest generation of Wavegarden’s ‘Cove’ technology deployed locally, which delivers the best man-made surfing experiences possible, while also being the most energy efficient technology available in the market.”

Aventuur’s co-founder and Chief Executive, Nicholas Edelman went on to say “delivering a world-class surf park for Perth is our number one priority, and we’re thrilled the state government has selected our proposal as its preferred model.”

“We’ve assembled the most experienced team in the industry, we’ve partnered with Wavegarden, the leading provider of wave-generating technology globally, and have engaged Perth-based architects, engineers and consultants to ensure we bring the best surfing experience to the West.”

Aventuur will now work collaboratively with the Western Australian Government to finalise all commercial arrangements, including agreeing a long-term ground lease over the site. The company’s project team will then determine all development approval requirements and set out construction milestones.

Ross was behind the wave park earmarked for the riverside suburb of Melville two years ago, but was halted when then Western Australian Lands Minister Ben Wyatt announced that a proposal to use a portion of Crown land for the project had been rejected.

Images: Wavegarden technology at the Alaia Bay attraction in Switzerland (top), artist’s impression of the Perth Surf Park (middle, credit: Aventuur) and the concept for the 5.7-hectare site on in the Perth suburb of Jandakot has been earmarked for the project (below, credit: Aventuur).

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