Webinar to offer insights into Gen Z’s understanding on the role of associations

Digital marketing agency MemberBoat, in partnership with Youth Insight, an Australian youth research agency, are conducting a webinar this Tuesday 4th May – “The Next Gen: How to Attract, Engage, and Keep Young Members.”

The webinar will discuss how well Gen Z understands the role and benefits of associations within their industries and shed light on the type of language and terminology which can either strongly resonate or frighten young people.

During this webinar you will hear insights from a number of studies undertaken over the past two years to provide a holistic picture of what young Australians are looking for in a job and what their main concerns are about future employment in Australia.

The webinar will address:

• What are the drivers of interest to pursue careers in some industries and not in others among Gen Z?

• How well does Gen Z understand the role and benefits of associations?

• Tips on how association can tweak their communications to attract young members.

This webinar aims to deliver new ideas to ensure industry sectors are delivering compelling value to younger members - and potential members.

All attendees will be sent a copy of the recording after the webinar.

To register click here