VicHealth study shows food delivery services pushing unhealthy options in low-income suburbs

New VicHealth research has found an increase in the number of unhealthy food promotions targeting Victorians living in low-income suburbs on food delivery platforms during COVID-19.

The study looked at food options and promotions in some of the highest income suburbs compared to the lowest on three of the most popular food delivery services in Victoria: Deliveroo, Menulog and UberEats.

It found food delivery giants were more likely to push unhealthy foods like burgers, soft drinks and donuts to people in low income areas compared to wealthier postcodes, with 95% of promotions in poor suburbs for unhealthy food compared with 69% of promotions in richer areas.

The study also found during Coronavirus, people living in poorer suburbs had to scroll past an average 23 unhealthy food venues before finding a healthy option. This increased from an average of 12 venues before Coronavirus.

The findings were vastly different for people living in some of Victoria’s most affluent postcodes, with residents only having to scroll past 7 unhealthy venues before finding a healthier food option.

VicHealth Chief Executive Dr Sandro Demaio said considering people are using these services more frequently during the pandemic, what they’re being pushed to order can have a real impact on their health.

Dr Demaio advised “our research found that if you live in a low-income suburb you’re very unlikely to receive offers on healthy, fresh, delicious food when you order food via a delivery platform.

“It’s unethical that during a health pandemic these multi-million-dollar platforms target people who are already facing barriers to good health with harmful promotions like high fat meal deals, discounts off burgers and chips, and free sugary soft drinks.

“These platforms know people are more likely to buy options that are easy to find and cheap. That’s why it’s so concerning to see a huge difference in what’s available and promoted in our rich and poor suburbs – sushi and salad are on offer for Toorak, but salty, high sugar fast foods for low-income suburbs.”

Dr Demaio noted it was important that food delivery services are held to higher standards in how they market and sell their products.

“We want to see healthier food front and centre on these apps regardless of what postcode you’re in. We’d also like to see apps work with their partners to deliver more promotions on healthier food such as salads, vegetable dishes and sushi.”

The research found a significant difference in how food was marketed compared to its actual nutrition content. Across low and high-income areas food outlets selling mostly high-calorie foods full of salt, sugar and fat, were often described as ‘fresh’, ‘healthy’ and ‘lean’. In lower income areas it was more common to see foods marketed in terms of their price and perceived ‘value’.

Dr Demaio said it was important that people looked behind the spin when ordering a meal through food delivery apps and added “these platforms try to manipulate you into buying and eating more than you need. Some of the meal deals we saw on these apps contained almost your entire days’ worth of kilojoules in one meal.

“It might look like good value to order a meal deal, but if it comes loaded with soft drinks and desserts you wouldn’t normally have bought it’s not a good deal. Often it’s cheaper and healthier to stick to what you wanted rather than being manipulated into buying a ‘deal’ that comes at a cost to your wallet and your health.”