Uptix launches in Australia at Sports Fan Summit

Uptix ticketing technology, which broadens the traditional ticket function of event access by securely enabling individual tickets to store other kinds of data, such as cash value, has been launched in Australia at the Sports Fan Summit at the Melbourne Cricket Ground.

Powered by Givex technology, the Uptix Stored Value Tickets Platform has been described as “a transformative product for the ticketing industry”.

In use in North America for five years, more than 30 major sporting properties, including a growing number of Major League Baseball teams, use Uptix to help enhance fan experience, while also boosting  ticket sales.

Uptix’s suite of services turns existing tickets into stored value tickets, also known as loaded tickets, so they can serve as cashless payments at concessions and selected merchant locations throughout venues.

In addition, Uptix loaded tickets include a full-featured array of sports marketing and promotional programs to drive fan excitement and deepen analytical capability to give new insights into customer and fan behaviour.

Tickets can even accumulate loyalty points while season ticket holders of Uptix tickets can load money onto tickets for their guests.

While Uptix is a new entrant to the Australian market, its parent company Givex is well known for its gift card, eCard and coupon business with 300,000 clients worldwide and local clients including McDonalds, Nike, Marriott hotels, Rebel Sport and Ladbrokes.

Introducing the ‘loaded’ ticketing technology at the Sports Fan Summit, Givex ASEAN Managing Director Larry Samuels explained that Uptix is “proven ticket technology that can expand fan engagement.

“These ‘loaded’ tickets can also be used for redemption at various points of sale in your venue meaning venues can offer a complete entertainment experience with a single event ticket.”

Uptix integrates with a range of ticketing platforms through integrations with Ticketmaster and Spectra Ticketing & Fan Engagement (formerly Paciolan), and is the preferred partner of Tickets.com

It also integrate with POS systems.

Click here to contact Uptix by Givex via their entry in the Australasian Leisure Management Supplier Directory.

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