Turnstile appointed by New Zealand Cricket to value partnership offering

With additional apparel sponsorship locations having become available from the ICC, New Zealand Cricket has appointed Turnstile to work alongside its commercial team to value its international partnership offerings.

New Zealand Cricket joins other major rights holders in adopting Turnstile’s valuation approach which is premised on quantifying the three key components of partnership value being Benefits, Exposure and Intellectual Property.

On the decision to appoint Turnstile, New Zealand Cricket General Manager Commercial, Anna Lawrence notes “Turnstile’s approach to providing fair market valuations is exactly what we were looking for to ensure that we properly capture the true value of both the Blackcaps and the White Ferns and capitalise on both teams’ recent successes. We are looking forward to working together with Turnstile on this project to understand how we can deliver maximum commercial value across our portfolio of available rights.”

Turnstile General Manager Dan Gaunt explained “we are extremely excited about working with New Zealand Cricket as they look to build their international partnership offering across both the Blackcaps and the White Ferns as a result of new assets being released by the ICC. We have a lot of experience valuing sponsorship deals on a regional basis and have amassed a significant amount of data on how sponsorship rights trade in different markets around the world, such as India and the sub-continent, so we’re glad we can help New Zealand Cricket with this exercise.”

Turnstile is owned by the Tenka Group, a holding company focussed on sport and entertainment businesses. 

For more information go to www.turnstilegroup.com 

Image courtesy facebook.com/whitefernsfan