Topgolf global expansion to continue with new Dubai venue

Following recent expansion announcements in Australia, Canada and Mexico, US-based Topgolf has a new partnership with Dubai Golf to open a venue in the United Arab Emirates.

To be located in the heart of New Dubai at Emirates Golf Club, the development will be Topgolf's first location in the Middle East.

Scheduled to open in 2019, Topgolf Dubai will closely resemble Topgolf venues in the USA, and will be managed a day-to-day basis by Dubai Golf, a leisure subsidiary of wasl Asset Management Group.

The three-level venue will cover 5,500 metre², on approximately five hectares of land.

Announcing the expansion, Topgolf Entertainment Group Co-Chairman and Chief Executive Erik Anderson stated "Topgolf is an experience that can be universally enjoyed, and our global expansion is just getting started.

 "No matter one's country of origin, gender or background, there is never a shortage of demand for a fun social activity complemented by great food, drinks and music. Topgolf is a place for everyone."

wasl Asset Management Chief Hospitality and Leisure Officer Mustafa Al Hashimi, added "no matter one's country of origin, gender or background, there is never a shortage of demand for a fun social activity complemented by great food, drinks and music. Topgolf is a place for everyone."

"Since opening in 1988, Emirates Golf Club has remained at the forefront of golf development within the Middle East.

"Throughout the past 30 years, we have continuously focused on innovation and investment in our facilities to ensure that we remain the leading golf destination in the region, and we are delighted to be bringing the Topgolf experience to the Club."

The Emirates Golf Club is the home of the annual Omega Dubai Desert Classic, one of the flagship events on the European Tour, in addition to the Omega Dubai Ladies Classic, the season-ending Ladies European Tour event.

Through the premium experience of play, food and music, Topgolf inspires people of all ages and skill levels – even non-golfers – to come together for playful competition. Guests can enjoy point-scoring golf games using microchipped balls that instantly score themselves, showing players the accuracy and distance of their shots on a TV screen in their hitting bay. Topgolf venues feature a chef-driven menu, top-shelf drinks, big screen TVs and music in climate-controlled hitting bays for all-seasons comfort. Year-round programming includes events for kids and families, social leagues, groups, golf tournaments and instruction.

Dubai Golf Chief Executive Christopher May concluded "we are focused on expanding the reach of golf within the region, and Topgolf will bring an exciting and unique new way of enjoying the game to the residents and visitors of Dubai.

“We are looking forward to the opening of what will be a very exciting addition to Dubai Golf."

Image: Topgolf Las Vegas.

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