Australasian Leisure Management
Feb 25, 2021

Time Out’s inaugural global travel survey reveals a 'Fusion Trip' trend

Media and hospitality brand, Time Out, has debuted its first global travel survey that reveals travellers are in search of a fusion of city and nature for their future trips. This emerging trend was revealed from having polled more than 21,000 people.

The survey indicates that s fifth of respondents (19%) want to travel to both city and nature destinations this year. This has led Time Out editors worldwide to agree that when travel eventually resumes, there will be a greater pull toward two-part city and nature travel experiences.

This 'fusion trip' trend will see tourists exploring city neighbourhoods and their food and drink scenes, while discovering less-crowded culture spots and attractions. Following a few days of city exploration, travellers will venture out to find nearby nature trails, wide-open spaces and other outdoor activities.

Despite the pandemic emptying city centres in 2020, the survey reveals that just as many travellers are craving the culture and diversity of city holidays (41%) in 2021 as are planning nature and countryside escapes (42%). More people will be looking to travel with partners (16%) and family (14%) than friends (10%), with the majority (67%) saying they will travel by plane.

Time Out International Editor, James Manning notes "It's been a hard year for city life and for travel, so it's incredibly heartening to see our Time Out Travel Survey identifying a huge interest in city breaks for 2021. We believe that cities will bounce back more quickly than anyone expects, given the huge pent-up demand for food, drink, culture and nightlife.

“Nevertheless, we're expecting the surge in nature travel to continue too, with many people still preferring outdoor activities. The 'fusion trip' combines the best of both worlds: the vibe of the city, with a wave of travellers discovering the new urban phenomena emerging from the global shutdown, plus the relaxation (and built-in social distance) of a nature trip."

Image top above Sydney Credit: Dan Freeman on Unsplash and below Kuringgai chase Credit: Daniel Tran on Unsplash

Related Articles

New company launched to develop mountain tourism in Saudi Arabia’s Asir region
Feb 24, 2021
Sunshine Coast sub-regions launch tourism marketing campaigns
Feb 24, 2021
AFTA spotlights the need for JobKeeper extension for the tourism industry
Feb 23, 2021
Hervey Bay Tourism given a boost with new Jetstar flights
Feb 22, 2021
Australia’s $45 billion export tourism Industry at risk without JobKeeper replacement
Feb 17, 2021
VTIC fear loss of jobs in Victorian tourism and events without further support
Feb 16, 2021
New Zealand Tourism Minister says industry 'shouldn't expect more Government support'
Feb 12, 2021
Tourism Australia launches new campaign to boost business events across Australia
Feb 11, 2021
Visit Sunshine Coast and Tourism Noosa partner in launching new tourism campaign
Feb 3, 2021
Ecotourism Australia highlights ending JobKeeper will see many businesses suffer
Feb 3, 2021
Tasmanian Government helps tourism attractions with insurance contributions
Feb 2, 2021
Without JobKeeper Australian tourism businesses face 'annihilation'
Jan 31, 2021
Queensland tourism industry anticipates Easter boost from Sydney visitors 
Jan 31, 2021
Sunshine Coast MP promotes SEA LIFE Sunshine Coast tourism attraction
Jan 31, 2021
Australian tourism industry unites to call for post-March Federal Government business support
Jan 30, 2021
Report asks if Australian tourism industry can be insured?
Jan 25, 2021
Tourism Australia Managing Director predicts top global travel trends for 2021
Jan 19, 2021
Preparing for a tourism revival in 2021
Dec 28, 2020
WTTC releases major new guidelines for Inclusion and Diversity to aid tourism sector
Dec 16, 2020
Ecotourism Australia reviews 2020 Global Eco Asia-Pacific Tourism Conference
Dec 13, 2020
Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.