TIA's TRENZ presentation highlights New Zealand is well positioned to deliver new generation of tourism

During a presentation this morning at TRENZ in Ōtautahi Christchurch – New Zealand’s most significant international business-to-business travel and trade event - Tourism Industry Aotearoa Chief Executive Rebecca Ingram noted that while New Zealand’s tourism industry is anticipated to take two to three years before it settles into a new normal pattern, the country is “uniquely well positioned to deliver a new generation of tourism. Tourism for good, tourism with net positive impact.”

TRENZ in Ōtautahi Christchurch is building momentum for the tourism industry after a first summer of recovery.

Ingram shared “Tourism is a vital contributor to New Zealand’s economic and social wellbeing, generating wealth and supporting jobs in communities around the country. It is one of our significant export earners and has the potential to contribute more as the recovery continues.

“Tourism is connected to so many parts of our economy and communities. The return of international visitors has made a difference to many New Zealanders. It has breathed life into our cities and regions and enables tourism businesses to step back on the front foot, but the level of tourism recovery varies by region and business.

“It has been a good first summer for many and new ways of operating that were developed during COVID are now baked in with productivity gains and new products, or different products proving popular.

“The DNA of the industry is forever changed as a result of the last three years and New Zealand is uniquely well positioned to deliver a new generation of tourism. Tourism for good, tourism with net positive impact.”  

Ingram added “to quote a recent Infometrics report: “tourism is a crown jewel in New Zealand’s economy, fortifying various industries, including retail trade, accommodation, and recreation services.

“TRENZ is an important part of making that happen.”

Tourism Industry Aotearoa (TIA) is New Zealand tourism’s peak industry body and the only independent association that represents all sectors of New Zealand's large and diverse tourism industry. The industry body has about 1300 member businesses from across the industry, ranging from small owner/operators to large publicly listed tourism corporates and international hotel chains. TIA delivers a comprehensive and diverse range of industry events including TRENZ, New Zealand Tourism Awards, Discussing Tourism regional events and the Tourism Summit Aotearoa.

More information on TRENZ 2023 https://www.tourismnewzealand.com/events/trenz2023/

Image top: Tourism Industry Aotearoa Chief Executive Rebecca Ingram speaking at Media Function TRENZ 2023; image above:  TRENZ 2023 Exhibition Hall