TIA welcomes Tourism Growth Roadmap

Tourism Industry Aotearoa, New Zealand tourism’s peak industry body, has welcomed the New Zealand Government’s announcement of the Tourism Growth Roadmap. 

Rebecca Ingram, Chief Executive Tourism Industry Aotearoa (TIA) enthused “we are thrilled to have a plan in place to support the tourism industry to grow its significant contribution to our economy, and help our industry to thrive.”

Ingram notes the alignment of the seven announced workstreams within the Roadmap to the key actions identified in TIA’s industry strategy Tourism 2050 – a Blueprint for Impact.

Ingram stated “the industry developed strategy launched in November 2023 and has formed the foundation of thinking and advocacy since’ adding the Roadmap “is a significant step forward and we look forward to working with government and government agencies to get stuck into the detail behind the workstreams and get this work underway.”

Included in the announcement made by the Minister of Tourism and Hospitality in her opening address at MEETINGS 2025 in Auckland were details of additional funding to attract overseas visitors.

“As part of the $35 million announced to deliver the Roadmap this year, it was great to see not only funding for international marketing, but also $3million to attract business events and $5million towards the Major Events fund.

“We know that events are a key stimulus to drive arrivals through traditionally quieter periods - this funding will help to attract highly valued visitors and will be music to the ears of many in the industry. Major and mega events are not easy to secure and this boost of funding will make a difference."

TIA looks forward to working with government on the workstreams over the coming months.

Image. TIA’s industry strategy Tourism 2050 – a Blueprint for Impact