TIA to discuss tourism across New Zealand

Tourism businesses around New Zealand are being invited to discuss the big challenges and opportunities facing them and their region at a series of events organised by Tourism Industry Aotearoa (TIA).

Starting in Rotorua on 26th July, TIA will take the one-day Discussing Tourism events to three other locations around the country - Auckland (27th July), Dunedin (2nd August) and Christchurch (3rd August).

TIA Chief Executive Chris Roberts explains “the annual series of regional events provides an important forum to discuss the issues, challenges and opportunities facing tourism businesses as well as connecting local businesses with industry leaders. These discussions are focused on business learning, with practical tools and tips for attendees to take away and implement in their organisations.

“There’s a real focus on how we can build an industry that is environmentally, economically and socially sustainable.”

Consultant Futurist Phil Tate of Simplicitate will guide discussions on the industry’s future, how to manage growth and work collaboratively towards a sustainable future.

With the General Election just months away, representatives of the major political parties have been invited to talk about their tourism policies.

Roberts adds “now is the time for tourism operators to lobby their Parliamentary candidates to ensure they understand the importance of tourism to their community and to introduce tourism-friendly policies.”

The programme also includes presentations from successful tourism operators who are developing their businesses to meet new demands.

Roberts says attendees will have an opportunity to discuss the big challenges of growth from a local perspective, plus plenty of time for networking concluding “Discussing Tourism will be a lively and thought-provoking day. With great support from the host regional tourism organisations, we’re looking forward to hearing from grassroots tourism operators around the country.”

Discussing Tourism is supported by the Tourism Industry New Zealand Trust.

Click here to find out more on the Discussing Tourism website.

Image: Auckland amusement park Rainbow's End.

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