Australasian Leisure Management
May 29, 2025

Sydney basketball training venue transforms into premier event space

Hoops Capital East, centrally located in Sydney’s Moore Park and the official basketball training venue for the Sydney Kings and Sydney Flames has officially launched for corporate, creative and public events - now available for bookings.   

The accessible, state-of-the-art facility is equipped with a full-size basketball court, boardroom, kitchen, and private changing rooms that completely transforms to meet a diverse range of event needs.   

Originally opened in March, 2023, Hoops Capital East has hosted several creative and high-profile events including numerous NBL and media announcements (including live crosses on The Today Show), boxing matches, private functions (including the NBA 2K24 launch event), corporate retreats and events, musical concerts and has been the perfect blank canvas for photo and video shoots.   

Co-owners and basketball legends Luc Longley and Andrew Bogut, who took part in Hoops Capital’s recent Kings Panel at the venue, are keen to participate and contribute to the success of events.  

Last year, Kings head coach Brian Goorjian imparted his leadership style with corporate leaders during their staff development day.   

Hoops Capital East’s manager Graham Brannelly has enjoyed the variety of events his facility has hosted and looks forward to adding more to that prestigious list in the future.

Brannelly shared “Hoops Capital East is one of the most unique and versatile facilities in Sydney, shown by the amazing range of events we’ve hosted over the past three years.

“With a blend of natural light, historic framework and state-of-the-art facilities, it perfectly suits events during the day or at night, especially when you consider its central location in Moore Park.

“We look forward to hosting more incredible events at the venue in the near future.”

Hoops Capital co-owner and executive director Matthew Denholm is proud to open this exciting and unique event space up to the public.  

“This really is an amazing facility in the heart of city, and we’re proud to collaborate with creatives and corporates from across Australia to set a benchmark on exciting events and spaces,” Denholm added.

“We’ve held some incredible events over the years, and we’re proud to take this to the next level by inviting the community in to explore what your next event could look like at Hoops Capital East.”   

The venue includes: 

  • Full-size basketball court

  • Boardroom

  • Kitchen

  • Changing rooms and green room facilities

  • Airconditioning

  • Food and beverage packages

  • Fully customisable packages to meet your needs

  • A dedicated Hoops Capital staff member to support the success of your event

Event enquiries: Graham Branelly, graham.branelly@hoopscapital.com.au 

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