Swimming Australia appoints Publicis Worldwide to handle media and marketing strategies

Swimming Australia has appointed leading ‘360 communications agency’ Publicis Worldwide to handle Its marketing strategy, creative, media, design, social and partnership development activities.

Appointed at the end of last month, Publicis Worldwide’s securing the Swimming Australia contract follows its communications partnership with the Queensland Government for its winning Brisbane 2032 Olympic bid.

Announcing the appointment, Swimming Australia Chief Executive, Eugenie Buckley told B&T Magazine “as the custodian of Australia’s most successful Olympic and Paralympic teams, we’ve created a strategy to expand from this platform - engaging over five million Australians who swim at schools, clubs, in communities, in oceans, and a nation of over 20 million fans.

“Publicis Worldwide has proven experience bringing together communications strategy, creativity, data and technology to lead the change, and to shape the future of the sporting and entertainment experience in swimming.”

Publicis Worldwide Managing Director, Simone Waugh added “our expertise in building brands and now applying it to sports is timely for our agency - with the momentum and change evident as soon as the 2032 Olympic Bid was successful for Queensland.

“Every sport needs to build its brand and has the ability to ignite social change and attract participation with new thinking. The portfolio of brands we have in our Publicis Groupe also presents opportunity for partnerships that transcend both the sport and entertainment worlds.

“Our team worked tirelessly on the Olympic Bid communications to bring the right balance of brand story, information, and craft to the multiple films, and now we couldn’t be more excited to channel fresh creativity and innovation in to accelerating participation and engaging partnerships for Swimming Australia.”

Publicis Worldwide’s work for the Brisbane 2032 Olympic bid saw it create a series of ‘hero’ films before the International Olympic Committee (IOC) vote that featured the re-recorded John Farnham anthem, ‘You’re the Voice’, with Indigenous musician Mitch Tambo.

The business is now an IOC accredited agency.