Supplier Directory Profile: The Retention People - creating fans for your business

The Retention People (TRP) are the leading providers of customer experience management software and solutions to the leisure industry. The worldwide member retention experts believe that business success comes from creating raving fans and delighting customers – and that is what they help their own clients deliver to their members.

TRP believe that there is always more to learn about improving membership retention, which is why the business invests heavily in working with operators around the world on retention studies and research. TRP uses this research to drive product development into automated software solutions, processes and training packages to help you improve customer experience, creating brand promoters and increasing customer loyalty. TRP's suite of software integrates seamlessly with over 40 membership systems worldwide, transforming static customer records into valuable dynamic data ready from which service teams can deliver actionable and effective customer service processes that will directly improve a businesses bottom line. With a range of solutions to match every budget and resource availability, from fully automated digital communications to full service retention processes and consultancy – TRP want to help their clients delight their members.

TRP are part of the Jonas Group, whose parent company Constellation Software Inc. trades on the Toronto stock exchange as Canada’s second largest software company. Jonas Software is the leading provider of enterprise management software solutions to over ten different industries worldwide, and is the valued technology partner of over 25,000 customers in more than 15 countries.

In Australia and New Zealand, TRP's clients include Genesis Fitness Clubs, Next Generation Health and Racquet Club, the YMCA-managed Tepid Baths in Auckland and the Aquazone aquatic and recreation centre at Warrnambool, Victoria.

Earlier this year, Aquazone revealed that by using TRP's Interact software to identify members 'at risk of leaving', the facility had seen not only a doubling of retention rates but also the attraction of more members.

Commenting on this success, Aquazone Service Manager, Ray Smith explained "TRP have helped transform the entire culture within the club.

"Our retention rates have significantly increased by 40% as well as our member base. The solution does exactly what it said it will. It provides a solid structure to how the fitness team operates and has provided some great benchmarks."

Click here to find out more about The Retention People in their Premium listing in the Australasian Leisure Management Supplier Directory.