Australasian Leisure Management
Mar 1, 2023

Spotlighting the first Hainan Dongpo Cultural Tourism Festival

The first Dongpo Cultural Tourism Festival in southern China's Hainan Province commenced on 18th February and will continue until the end of March. The festival has led to a resurgence of interest in Su Dongpo (1037-1101), a cultural giant of the Song Dynasty

Festivities were held concurrently in Haikou, the capital of Hainan, and Danzhou, the former place of exile of Su Shi (Su Dongpo), the life of whom the festival explores and celebrates. Communities around the island province will also be holding a variety of activities during the festival.

Su Dongpo was a prominent figure in Chinese classic literature known for his achievements in poetry, prose, calligraphy, painting, and even gastronomy. Su was denounced and exiled to Hainan for involvement in political factions. He lived on the island for three years, leaving local residents with a profound and influential cultural heritage.

At the International Forum on Dongpo Culture held in Haikou, Professor Wang Zhaopeng of Sichuan University shared the fruits of his research. Of the 1485 academicians involved in studying Song Dynasty history during the 20th century, a vast majority of them specialised in researching the life and historical context of Su Shi, both on his own merits and as a representative figure of the Song Dynasty.

"In recent years, there has been an increasing emphasis on Dongpo culture across Hainan," Li Gui, a professor at Shanghai Normal University's School of Humanities, said at the forum. Last summer, he visited Danzhou, where he had found elements of Dongpo culture incorporated at every corner.

Returning to Hainan after a year away, Li has discovered further developments concerning Dongpo culture. "Haikou has developed the Dongpo Old Wharf as a complex integrating culture, tourism, and commerce and bringing elements of Su Dongpo's gastronomical acclaim to life. I've even seen young people dressed up in Song-Dynasty attire to live the 'Dongpo Experience'. Dongpo culture clearly runs deep in Hainan."

Su Dongpo's fame is not limited to China. In 2000, France's Le Monde chose 12 figures from around the globe as "Heroes of the Millennium", with Su being the only one from China selected. In recent years, Hainan has also strengthened studies on Dongpo culture, organising regular seminars and establishing a research centre. Dongpo culture offers a promising platform for research cooperation between Hainan and the rest of the world.

"As a free trade port with Chinese characteristics, Hainan has continued to open its door wider, and the island will receive increasing numbers of visitors from around the globe." Li Gui indicated that Hainan should capitalise on the global fame of Su Dongpo and, by innovatively developing more targeted cultural products to appeal to the broadest range of visitors, spread Dongpo culture further beyond China's borders.

Image: Residents and visitors experiencing a variety of Dongpo culture themed activities at the garden party in Haikou’s GDF Plaza on 19th February. Credit:  Wu Wei

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