SPORTFIVE partners with Saudi Arabian football club AlNassr to elevate sponsorship and branding

SPORTFIVE has entered into a strategic partnership with Saudi Arabian football club, AlNassr to develop and execute a comprehensive sponsorship strategy to enhance the club's global brand and diversify its partner portfolio.

The project marks a milestone as SPORTFIVE continues to strengthen its presence in the Middle East region. Recently, SPORTFIVE opened two new offices in Dubai and Riyadh, and has partnered with several premium assets in Saudi Arabia, including the Esports World Cup.

This partnership aligns AlNassr with prestigious teams such as the Chicago Bulls, Kansas City Chiefs, and CR Flamengo, demonstrating SPORTFIVE’s commitment to global expansion and internationalization.

AlNassr has experienced substantial growth, including a 438% increase in social media following from 2022-2023, reaching over 60 million followers. Additionally, AlNassr ranks 7th among global football clubs in total social media engagement (1.1billion) and brand visibility valuation ($680 million).

As AlNassr’s official agency of record, SPORTFIVE will be responsible for the development and execution of a comprehensive sponsorship strategy in collaboration with the club’s commercial team. This includes local and international sales efforts aimed at elevating the club’s brand on a global scale and further diversifying its partner portfolio.

This partnership aligns AlNassr with a select group of prime sports teams that SPORTFIVE manages on a global scale, including the Chicago Bulls, Kansas City Chiefs, and CR Flamengo becoming part of SPORTFIVE’s Global Athlete & Team Marketing business area.