Australasian Leisure Management
Jan 13, 2020

South Australian Premier to take on tourism portfolio to lead post-bushfire recovery

South Australian Premier Steven Marshall is to take on the role of Tourism Minister for the state - replacing David Ridgway - in a bid to "rebuild the economy" on bushfire-ravaged Kangaroo Island and in the Adelaide Hills.

On Kangaroo Island, about 215,000 hectares of national park, farmland and forestry has been scorched since 20th December, while 56 homes have been destroyed and, with significant losses to livestock and wildlife, some endangered species are now under an increased threat.

In the Hills, the Cudlee Creek bushfire burnt about 25,000 hectares of land with about a third of the area's wine production wiped out.

The South Australian fires have also claimed three lives including tour operator and aviator Dick Lang

Advising that the bushfire recovery in the two tourist destinations would be his major focus in taking on the tourism portfolio, Premier Marshall stated "when these fires go out, it's not like we're going to be walking away - in fact, that's when all the hard work begins to try and rebuild the economy," he said.

"From an economic recovery prospective, we have two major sectors on the island - agriculture and tourism, and they've both been hit for six."

Premier Marshall (pictured) said he would take control of the state's $7.6 billion tourism industry to ensure South Australia flourishes in the wake of the devastating bushfires.

He added “ever since the 20th December, our fortunes have changed in South Australia and it hasn't been good - I think we've been kicked in the guts in terms of what mother nature has thrown at us, but I'm always amazed at how resilient the people of South Australia are."

Former Tourism Minister Ridgway had been widely criticised for the ‘Old Mate’ advertising campaign, which depicted an older man weeping over poor life choices.

This followed a significant reduction in the number of international visitors to the state.

Related Articles

Burnt animals recover at Adelaide Zoo as wildlife toll increases to over one billion
Jan 12, 2020
Adelaide Hills Council hopes Santos Tour Down will boost fire impacted communities
Jan 11, 2020
Tourism Australia looks to reassure visitors with information on bushfire impacts
Jan 9, 2020
Bushfires have massive impact on Australian tourism industry
Jan 9, 2020
Victorian Government announces new dedicated agency to guide bushfire recovery
Jan 5, 2020
Bushfires push numerous Australian animal species towards extinction
Jan 5, 2020
Bushfire crisis sees Victorian alpine resorts among areas declared state of disaster
Jan 4, 2020
Bushfires predicted to have massive financial impact on Australian tourism industry
Jan 2, 2020
Adelaide New Year's Eve fireworks set to go ahead despite calls for cancellation
Dec 27, 2019
South Australian reservoir opens for kayaking and cycling
Dec 8, 2019
Adelaide Zoo secures South Australian Major Tourism Attraction of the Year award
Nov 9, 2019
Barossa Valley retains status as South Australia's top wine tourism destination
Nov 7, 2019
University of South Australia research focuses on sustainable tourism
Oct 27, 2019
South Australian tourism set for significant challenges over next decade
Sep 16, 2019
No Government commitments to back new South Australian Arts and Culture Plan
Sep 13, 2019
Tourism Commission and South Australian Government commit to industry growth
Aug 22, 2019
South Australia launches new National Parks and Wildlife Service
Aug 2, 2019
South Australian Government commits $13.3 million for open space projects
Jun 25, 2019
Tourism group says South Australia needs $50 million for international marketing
Apr 26, 2019
Adelaide Zoo to keep pandas Wang Wang and Fu Ni
Apr 8, 2019
New South Australian Premier announces Ministerial leisure portfolios
Mar 31, 2018
TTF says tourism must underpin South Australia’s economic future
Mar 15, 2018
Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.