Snackr provides effective solution for venues facing staff shortages

For venue managers and event organisers who are committed to improving the fan experience while addressing any logistical challenges for timely delivery of food and beverage, in-seat delivery App, Snackr offers a potential solution.

With ongoing staffing shortages due to COVID at the forefront of the minds of venue operators, finding solutions while maintaining a quality experience for their fans is critical.

The Snackr App, available on iOS and Android, allows fans to browse through onsite vendors and adds convenience to matchday with cashless and cardless transactions that skips all the queues.

The proprietary mobile app and delivery logistics platform, Snackr was founded in 2019 and developed in conjunction with Australian app development company, DreamWalk.

Chief Executive and Co-Founder of Snackr, Perth-based Matthew Lim describes the App as a mobile ordering platform designed to “keep fans in the action and out of the queues at live events”.

Similar to popular food delivery apps such as Uber Eats, Snackr allows spectators to insert their location that will identify onsite vendors nearby and then payments can be made directly through the app. 

They will then get a notification to meet the runner with the food and/or drink at the end of the seating row for efficient delivery and collection. Click and collect will also be an option for users where Snackr can implement collection points.

For customers, they can also receive suggested add ons and promotions, as Snackr continues to develop exciting ways to build on fan engagement. Their platform can be used to generate more sales with fans able to bundle orders from multiple nearby vendors and push complementary items. Targeted providers can also drive sales for specific products.

The 2021 Big Bash League season at Blundstone Arena was Snackr’s first major sporting event with Lim noting at the time “we are delighted to introduce Snackr at Blundstone Arena. Hopefully this summer's Big Bash will be the first of many sporting events using Snackr in 2021".'

During these challenging times of staff shortages, venue operators are going to have to innovate to stay at the forefront of their industry.

Highly specialised tech provides effective solutions. As a mobile ordering platform, Snackr instantly removes the need for front of house staff, allowing them to be redeployed elsewhere. More importantly, the system is engineered to manage order flow and, using capacities, artificially flatten the demand curve, ensuring an understaffed vendor can operate without being overwhelmed with orders.

For more information go to snackrapp.com/