SiteMinder data shows strong forward momentum for Australian hotel sector

SiteMinder, a leading hotel distribution and revenue platform, has released data that shows that while major international destinations including the US and Italy face booking slowdowns, Australian hotels are reporting strong forward momentum, with July and August reservations up more than 15% compared to 2024.

The data compares reservation volumes at SiteMinder's Australian properties for winter 2025 versus winter 2024, as of 15th May in both years.

Australian hotels are bucking global trends with 9% year-on-year growth in winter bookings, led by Adelaide properties reporting a 24% increase.

The findings, uncovered as part of SiteMinder's global webinar series 'Risk, Resilience & Revenue – Navigating Hotel Demand in 2025', reveal Sydney hotels are the second strongest performer with an 18.5% booking increase, followed by Hobart at 15.7%.

Analysis of three key international source markets shows UK travellers with the fastest room expenditure growth at 18.37%, US guests spending the highest amount at $415 per night on average, and New Zealand visitors increasing spending by 3.93%. Domestic demand remains the backbone of the market, consistently accounting for 83-87% of bookings in the first four months of the year.

Despite economic headwinds, travellers are maintaining their holiday patterns. Booking lead times for winter arrivals have extended to 127 days, up from 119 days last year, while average stay lengths are holding steady at just over two days.

Trent Innes, SiteMinder's Chief Growth Officer notes "Australian hotels are demonstrating strong resilience in a challenging global market. The data shows travellers are maintaining their holiday plans – they're booking further in advance, preserving their stay lengths, and continuing to invest in travel experiences."

Average daily rates have risen modestly by 2.5% to $363 country-wide, with Perth recording the fastest rate growth at 13.88%, while Darwin offers value-seekers a 6.79% rate decrease.

SiteMinder's Australia session of the 'Risk, Resilience & Revenue' series took place on 11th June, featuring industry experts including Tamie Mathews, Chief Executive  of RevenYou and Carolyn Childs, Chief Executive of mytravelresearch.com.

More information on siteminder.com

Image. Adelaide Crowne Plaza Pool Deck