Shooting Australia names Sarah Brady as General Manager Commercial and Marketing

For their newly created position of General Manager, Commercial and Marketing, Shooting Australia has appointed experienced sports administrator Sarah Brady.

Commencing today, Brady will be responsible for expanding Shooting Australia’s revenue streams, delivering events and broadening communication and marketing activity ahead of the Tokyo Olympic and Paralympic Games next year.

Brady has vast experience working with sports, clubs, venues and major events and was recently Tournament Experience Manager at the ICC T20 Women’s World Cup where she successfully delivered a record breaking tournament which was recently named Australian Event of the Year.

Brady has also previously held senior marketing and commercial positions with Brisbane Lions and GWS Giants AFL Clubs, Manly-Warringah and South Sydney NRL teams, Etihad Stadium and Paul Sergeant Events.

Shooting Australia Chief Executive, Luke van Kempen, said Brady rose above a large, high quality field of applicants and added “we are delighted Sarah is joining Shooting Australia at a time where we are undergoing an exciting period of commercial transformation.

“Shooting Australia has secured the 2024 World Junior Championships with other international events for Australia also on the horizon.”

Brady said she was looking forward to working with staff and athletes at Shooting Australia and establishing and building strong and lasting relationships with stakeholders, partners, contractors and Member Organisations.

Brady advised “I have a strong passion for working with and growing sports. I have spent most of my career finding and creating new audiences and revenue streams for clubs, sports and events. I believe the sport of Shooting has enormous potential as we move closer to next year’s Olympic and Paralympic Games and through to the 2024 Olympic and Paralympic Games in Paris and beyond.”