Sandy Olsen to head the NRL's media and communications

The National Rugby League has appointed senior communications and corporate affairs specialist Sandy Olsen as Head of Media and Communications.

Olsen's appointment is described as being a major step in the restructuring of the NRL Executive team as it positions the game for unprecedented growth in coming years.

In a career that has included government, industry and corporate consulting roles Olsen has been part of businesses driving growth and change in competitive environments.

Over the past decade she has led the corporate affairs activity for Infrastructure NSW; Australia's largest cruise company, Carnival Australia; and major utility, EnergyAustralia.

As a journalist she has reported in the NSW press gallery and worked across major rounds.

Announcing the appointment, NRL Chief Executive Dave Smith stated "Sandy is a strong acquisition for the game and we are delighted to have her join the Executive.

"Media and Communications is a key area for our game and Sandy brings a great deal of experience in Corporate Affairs as well as a real passion for the sport."

Sandy takes up her new role with the NRL on 13th January 2014.

Welcoming her appointment, Olsen explained "this is one of the most dynamic Media and Communications roles imaginable and for someone who has grown up with Rugby League it is a real opportunity.

"I am looking forward to working with Dave, the Executive and the clubs to promote the positive changes taking place in the game."