Safety First Message For New Zealand boatowners

A new advertising campaign set to hit television screens reminds New Zealand's thousands of boatowners and fisherman that safety must be the first priority while enjoying the water this summer.

A total of 27 people have drowned in the year-to-date as a result of recreational boating and fishing activities - a figure that concerns Water Safety New Zealand (WSNZ) Chief Executive Matt Claridge. This compares to 18 fatal incidents from similar activities at the same time last year.

Claridge explains "Kiwis love their fishing and boating, but they don't have to die doing it. It is vital boatowners and fishermen take these safety messages aboard."

The campaign is the result of a partnership between TVNZ, New Zealand Post and WSNZ and begins over Labour weekend.

Claridge says Labour weekend is seen by many as the traditional start of a new fishing and boating season so it's logical to get these messages out now.

The ads will provide a timely reminder of the importance of a favourable marine weather forecast, appropriate life jackets for all passengers and the need to have reliable means of communication at hand.

Claridge adds "people are aware of the important safety considerations required for most water-based activity. However, the issue we have at this time of year is that people are coming off a long cold winter and are champing at the bit to get back to their favourite pastimes.

"This enthusiasm to get out on the water can often lead to overlooking the most basic of safety precautions; this can and often does directly contribute to a tragic outcome."

In addition to the messages contained in the TV ads, WSNZ is encouraging skippers of any craft to acknowledge and act upon their responsibility to ensure the safety of all onboard is the number one priority; a position which can be summarised by the statement: 'If in doubt, don't go out!'

The ad screening this weekend is the first in a series developed as part of the 'Our Way of Life' campaign which will deliver practical resources and televised water safety messages to the country in a package worth up to $1.3 million per annum.

For more information go to www.sealordswimforlife.org.nz