ROLLER raises US$50 million in growth capital to power enhanced guest experience technology

Cloud-based attractions industry software solution ROLLER has announced their latest funding round of US$50 million led by global software investor, Insight Partners.

This latest funding round will provide additional resources and capacity to invest into Melbourne-based ROLLER’S platform and services, ultimately helping the company’s attraction business customers to grow through delivering exceptional guest experiences.

A software platform for attractions and entertainment venues, ROLLER has grown into a global business with over 1,500 locations across 30 countries using its service. Their innovative products include; ticketing, point-of-sale, integrated payments, CRM, memberships, gift cards, waivers, self-serve kiosks, cashless wallets and the guest experience score.

The business has also achieved more than five times revenue growth over the last three years.

Commenting on the investment, Luke Finn, ROLLER’s co-founder and Chief Executive advised “we are thrilled to partner with the team at Insight Partners and welcome Rachel Geller to ROLLER’s Board.

“This is an incredible moment for the business, our phenomenal team and our amazing customers around the world. Whilst we have come so far, over more than a decade since starting the business, this is only the beginning. We are more excited than ever to accelerate our investment in helping our customers to grow and deliver amazing experiences for their guests.”

Rachel Geller, Managing Director at Insight Partners added, “ROLLER has built an mpressive business that is positioned to become a global category leader. The company’s genuine obsession and dedication with delivering real value to its customers is a hallmark of all truly great businesses.

"We are excited to be partnering with Luke, Mark and the ROLLER team as they grow and scale up.”

Mark Finn, ROLLER’s co-founder and Chief Financial Officer, went on to say “from day one, we have been focused on delivering solutions that have a real impact on our customers' businesses, and with the additional support of Insight Partners, we will be able to accelerate innovation and expand our global footprint. Their extensive experience in helping to scale world-class businesses will be invaluable as we embark on this next phase of our journey.”

Noting the involvement of earlier investors and advisors on the transaction, Luke and Mark Finn added that they wished to “thank Acadian Software who continue to be key partners for us, as well as RBC Capital Markets and SBA Law.”

The close of the round is subject to approval by Australia’s Foreign Investment Review Board.

Click here to contact Roller Software via their entry in the Australasian Leisure Management Supplier Directory.

Image: Mark and Luke Finn.