Record year for Australian tourism to Dubai
Dubai Tourism has received the Australian Federation of Travel Agents (AFTA) award for 'Best Tourist Office International' at the recent National Travel Industry Awards.
Acknowledging the award Dubai Tourism Australia and New Zealand Director Julie King explained "we are honoured to receive such a prestigious industry award from AFTA which recognises our contribution and support to the travel industry in Australia.
"This has been an exciting year with many positive achievements for Dubai in the Australian and New Zealand market and added to that the new Emirates and Qantas Partnership which commenced on the 31st March.
"The invaluable support and working relationship we have with our national airline, Emirates and our new partner Qantas in addition to the support we receive from our industry partners and media partners is paramount to our success in the market.
"Australia ranks as the 12th source market for Dubai and we have achieved an 8% growth in 2012 with 193,575 guests to Dubai. Since the commencement of the Emirates and Qantas partnership we are already seeing increases in April and May of 26% and 38% respectively.
"We are projecting substantial growth out of this important market in line with the Tourism Vision 2020 and anticipate Australia will be placed within our top 10 source markets in the coming years.
"We plan to substantially increase our activity in this market and team to execute these targets. Australia has not seen one fifth of what has yet to come for Dubai."
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