Rebranded 'CBR' Canberra tourism campaign video released

The ACT Government has launched its rebranded ‘CBR’ tourism campaign video to promote Canberra, a year after the start of its multi-million-dollar original campaign.

The CBR campaign, which stands for ‘Confident, Bold, Ready’, was first announced in November 2013, with its full launch held four months later.

The ACT Government spent $2.6 million and 15 months developing the original campaign.

But the video which accompanied the original campaign was panned by advertising experts at the time as being "bland, cliched and disappointing".

ACT Chief Minister Andrew Barr said the new video presented Canberra's economic and social advantages.

Chief Minister Barr told the ABC “our main video shows the tone of our city – vibrant, contemporary and diverse.

"The video and images capture the brilliant possibilities of Canberra and showcase our city as Confident, Bold and Ready."

The video has been accompanied by a new website for more videos and photos of Canberra.

Chief Minister Barr added “this website promotes our city in a way that will support jobs and the wider economy, as the first point of call for everyone from potential university students to international investors.”

Click here to view the CBR Canberra website.

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