Queensland Academy of Sport unveils new visual identity

The Queensland Academy of Sport has unveiled a newly revamped visual identity which represents their unwavering commitment to the Vision: ‘Inspiring Extraordinary Sporting Success’.

This revamped identity goes beyond a mere aesthetic change. The new design symbolises the QAS's commitment to provide even better support to the State’s most promising elite athletes. This will never be more important than in the run up to the 2032 Brisbane Games.

At the core of the refresh lies the QAS supported athletes. These inspiring humans were not mere bystanders in the process, but active contributors. They played a vital role in the selection of the new wordmark - ensuring it encapsulated the athlete journey.

As the high-performance sports agency of the Queensland Government, QAS has an exciting 2032 High Performance strategy to propel them forward to enable more medal winning moments by Queensland Athletes.

They feel privileged and honoured to support these athletes chase their sporting dreams – often through triumphs and tribulations stating “We must learn fast and collaborate to innovate. Our partnership with sports is central to how we operate.  Trust, shared ambitions and aligned goals ensures we can, together, prepare the athletes to be the very best versions of themselves – both as people and performers.”

The network of expert QAS practitioners are embedded into sports, working closely with coaches and athletes in their daily training environments.

QAS adds “this is where the hard graft is done – and where the medals are really won! Our transformative journey of the QAS has been made possible thanks to the unwavering support of the Queensland Government. Their dedication to nurturing sporting talent in Queensland is appreciated, more than by the athletes, parents and the sports.

“As they say, you can’t whistle a symphony. It takes an orchestra to play it. We invite you to join as the ‘orchestra’ as we embark on our shared journey towards inspiring extraordinary sporting success.”