Qantas gets Australia grand prix naming rights
Australian airline Qantas, has become the title sponsor of Formula One's Australian grand prix.
The deal comes just four weeks ahead of the race at Melbourne's Albert Park. Qantas was title sponsor of the race from 1997 to 2001, and has been the official airline partner since 1985.
Welcoming the announcement, Victorian Tourism and Major Events Minister Tim Holding stated ""we greatly value the involvement of all our commercial sponsors - their support reduces the cost of this event to the Victorian Government.
"Melbourne is the major events capital of the world and will next month come alive when hundreds of thousands of Melburnians and visitors from interstate and overseas flock to Albert Park for the Grand Prix."
Investment company ING has not continued its title sponsorship of the event which it held in a three-year deal from 2007 to 2009.
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