Progression Fitness Club to open in Melbourne in 2016

Collingwood FC captain Scott Pendlebury and his wife, nutritionist Alex Pendlebury, have announced plans to open the Progression Fitness Club - a premium fitness club in the Melbourne suburb of Cremorne.

Progression Fitness currently exists as a successful outdoor fitness group with the recently married Pendleburys as active members.

Inspired by the vision of Progression Fitness outdoor’s founder and Managing Director, Ben Scolyer, to bring New York’s boutique fitness scene to Melbourne, and together with Scolyer’s partner, Olivia Smith, the Pendleburys decided to invest and help expand the club into an indoor-outdoor model integrating Alex Pendlebury’s business, Simple Sensible Nutrition, into the delivery for members.

The new facility is scheduled to open on 6th January.

Explaining Progression Fitness’ philosophy, Scolyer states “New York is seen as the benchmark in fitness, with a prevalence of specialist clubs like Equinox, Soul Cycle and Fhitting Room which include a personalised service, expansive class schedules, luxury facilities and a cult following to boot.

“We want to bring this energy to the Melbourne fitness scene and start something truly unique.

“Behind all great businesses are great people – you can’t teach passion. We are lining up a cohort of Australia’s leading fitness specialists for a customer experience that is truly next level.”

The 450 metre² club will offer a main arena with premium Iron Edge training equipment, a three-lane IAAF certified athletics track, boxing zone, 25-bike cycle room, a sun-drenched yoga loft and designer changing rooms.

Led by specialist instructors, classes will include Athletic Conditioning, Studio Cycling, Boxing Conditioning, Yoga, Strength Conditioning and Pilates.

Scott Pendlebury commented “on a recent trip to New York we tried out all their best clubs as part of our research – New York is definitely a few steps ahead of Australia in terms of service, variety, intensity and also the use of technology.

“We’re excited to bring that to Cremorne and show people a new way of training.”

Alex Pendlebury added “one reason we invested in the business is because of the high standard of training.

“Ben has unrelenting standards for his groups and a rare ability to push you through your mental barriers – I’ve been training with Progression Fitness for five years and I’m hooked."

Boutique clubs are increasingly challenging the big fitness chains with greater customer loyalty, results and spend per customer.

PFC is offering a limited number of pre-sale memberships until Friday 18th December 2015.

For more information go to http://progressionfitness.com.au

Top image shows the Progression Fitness Club owners (from left): Scott Pendlebury, Alex Pendlebury, Ben Scolyer and Olivia Smith.

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